Attraction Marketing Summarized

Attraction Marketing – The marketing approach that establishes you as an expert, leader, authority of the brand that is You.com/INC/LLC…you get the point. Attraction marketing starts and ends with you positioning yourself as the one to be followed and not the follower through various forms, such as web sites, blogs, email marketing, and social networking platforms like Facebook and Twitter. All major marketing companies use this approach to attract buying customers, raving fans and yes, even devoted disciples. Attraction marketing is the lone most valuable aspect of marketing that must be in every MLM/network marketer’s repertoire. To have MLM/Network marketing success YOU MUST LEARN AND MASTER ATTRACTION MARKETING. Most MLM/network marketers know and understand that to have long term MLM/network marketing success they must learn the principles of attraction marketing. Settleling for instant gratification many marketers forego learning these priniples and subsiquentially fail in MLM/Network marketing alltogether. This is exactly why most home businesses fail, and quickly, because they market company simulated corporate websites and hope for a positive outcome once the prospect makes it to the site. This is a relationship business people! Understand that you will not personally meet everyone you sponsor but they will meet you; through all the information you put out there about yourself via emails, Facebook, Twitter, web sites, blogs, eBooks, press releases etc…and they will both like and revere you or they will push you to the side and go looking for a different leader that meets their needs. Stay in line or relevant to your niche or group of topics through keyword searches. But whatever it is you had better deliver it to them in a way that they want more of what you are offering - solutions to their problems and answers to their questions, so that they can endear themselves to you and when they finally do speak to you they will feel as if you were their older brother giving them advice and guidance all along. Here are the 7 tools of attraction marketing: 1. You and the Quality You Transport to the Marketplace - This is where personal development comes into play; gain knowledge of the skills that are of use to your niche (marketing, lead generation, copywriting, personal branding, leadership…etc) master them and share them. The more people you can help to learn and master these skills the more the market will return the favor in the form of a bigger check. 2. Lead Capture Page – A straightforward page or site that has a compelling proposition, something of usefulness, in exchange for the prospect’s contact information (if you get the prospect’s phone number you’ve increased your chances of having a qualified lead). You can use free training, video or video series, eBooks, reports anything that will be beneficial to the prospect so that they will give you their information in exchange. 3. Autoresponder – This is an email service that follows up with your prospect in order to foster more rapport and offer more value to them on a continual basis. Every message needs to be little bits of you; what you represent and what you offer as a leader so that your prospect can get to know you better and you can automatically start to build your relationship. 4. Bio Page – This is where your prospects come to meet “you”. This is important because the more people know about you in your niche the more they lower their guard and the more they will respect you and what you do. They will be more willing to give you their money. Put your story everywhere it is suitable: Facebook, Myspace, blog, YouTube you get the point. 5. A Funded Proposal – No one ever wanted to buy a drill, they needed to make a hole. So then offer your prospect some information on how to make the best hole in the universe (by the way did you know that Joe Smith sells drills that make holes just like that). Of course the information comes with a price but it’s relatively inexpensive under $60 so that the prospect will not have remorse about spending too much. This is also a restricted risk free offer, which tends to alleviate stress as well. These offers sell very well and help you the marketer earn money even if the prospect only wants that piece of information and nothing else. At least you made that sale and what’s more if you delight the costumer they will be repeat customers. 6. Affiliate Marketing – Targeted offers to your list that involve products that you recommend, services, seminars, courses, coaching etc. This is your long term success strategy for once you have a satisfied buyer they will repeat. 7. Primary Business Opportunity – For MLM/Network marketers this is the main business that you endorse. If you have done all the other steps accurately you will have no problem promoting this company because your sales funnel is ushering them down to this very point, to work with you directly. This is your big payday, when done correctly it is not uncommon that a skilled attraction marketer will make 5-10 (that’s generous) new rep into their primary business per day. That’s it folks, that’s attraction marketing. Learn it! Breathe it, for the quicker you do, the sooner you will see you revenue grow on autopilot. If that is your aspiration then I advise you get busy building You, Inc. because that’s where your cornerstone is: your business begins and ends with you.