Book Review: The New Rules of Marketing & PR

nnThis book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the editorial staff at SelfGrowth.com for quality and caliber. Samantha Hartley is the Official Guide to Marketing Strategy.nnThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly , by David Meerman Scott, is a valuable resource for people interested in Positive Psychology, and it is available through Amazon.com and Barnes & Noble.n

nBook Descriptionn

nThe Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.nnThe New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. any’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. n

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