A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company’s brochure. However, for those companies that want to economize the 11 x 17 brochure may be employed. These 11 x 17 brochures are simply folded in half. nnThere are certain things to consider when creating brochures. First you have to make the cover as interesting as possible. Bear in mind that it’s the cover that will be the first thing that your customers will notice when they received your brochures. The cover will determine the very first impressions of your customers toward your business. nnLikewise, try to create a theme in which your customers may relate to and then make use of this theme all throughout the content in your brochure. Make use of one large illustration that illustrates a story that has significance to your readers for a much greater impact. In terms of pictures to be use for your brochures again it is best to choose photographs that provide an idea on the message that you want to convey. And then put captions on the cover to further provide your readers with ample information on what’s in store for them. nnTry to have as much information in your brochure. Don’t be afraid to include every important information you deem helpful to your clients. And then highlight every facts that you want your customers to remember about your business like business hours, your business address, your business phone numbers, costs of products and services. Then make use of photos instead of drawings since photos suggest realism and is known to increase retention by 26%. nnThen lastly try to make your brochures worth keeping. Make use of convincing words to encourage consumers to continuously support your business. Have your brochures printed by only the best brochure printing company available. Remember that your brochure acts as your representative to your customers so make sure you make a good impression.nBuild Your Own Insurance Business with Insure AmericannDallas-based Insure America Management Company has released a new Internet site,
www.byoib.com, to aid in recruitment of nationwide health insurance agents. Complete with commission examples, earnings potential breakdowns and an income potential calculator, interested health insurance agents can get a good look at the opportunity Insure America has to offer. nnThe new website is part of the company’s aggressive growth and expansion plan to further extend its national reach. nn“We know we have a business opportunity and a system that health insurance agents and agency owners can be successful with. We just needed an avenue to express this,” states Dan Roberts, Vice President, Sales and Marketing. “The days of simple newspaper ads are a thing of the past. People want more information and want to know what you can do for them. This is what our recruiting site is about…the agents and what we can do to make them successful.” nnThe website address,
www.byoib.com, comes from the acronym of the phrase Build Your Own Insurance Business, which is the recurring theme of the website. Insure America isn’t about selling health insurance. Its goal is to also help others grow their own businesses. nn“Selling health insurance and running your own insurance office is a daunting task and at times agents can feel like they are all alone. Through this website we want to convey to potential agents that we are here to help them and that they are not successful because of us, but that we are successful because of them. We have people in our group that have built very lucrative businesses and enjoy helping others do the same,” says Dan Roberts, Vice President, Sales and Marketing. nnIn addition to being able to see commissions and earnings information, potential agents can find out more about the products that Insure America represents, the in-house lead program and company background. nnAbout Insure America nHeadquartered in Dallas, TX, Insure America has been providing individuals and small businesses with quality health insurance for 17 years. The company has a nationwide presence with agents in 30 states. Insurance of America offers health insurance, life insurance and health savings accounts, among other products. All products are provided by A-rated or better carriers and endorsed by the National Business Association.n