Article

Custom Patches Represent Your Organization Choose A Supplier Wisely

Topic: Marketing StrategyPublished September 28, 2010

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Custom patches make an excellent identification and promotional tool for many organizations. Whether a nonprofit organization, a club, a public safety agency or other group, custom patches can play an important role in identifying members to each other and to the general public. When your organization has decided to order custom patches, the next question becomes where to order them. A quick Internet lookup reveals lots of companies that make custom patches. But which one is the right provider for your needs? A little bit of research will help ensure that you get top quality patches promptly and at a fair price. Look for a provider that’s been in business for years, not months. It’s not hard to start an Internet-based business. But it takes a lot of dedication and effort to satisfy customers well enough that they keep coming back for years and referring your company to others. You want that kind of stability in your provider of custom patches. Artistry is another good reason to select a company that’s been around for a while. Established companies can attract talented graphic artists who can help you create a new design for your custom patches or update existing designs. A good company also will offer free artwork and design revisions. That brings us to the next point. Any supplier of custom patches worthy of your business will always put customer service first. They should be willing to listen to what your organization needs in custom patches and respond accordingly. Artists who can work with you to design the custom patches EXACTLY to the your specifications should be available. Look for straightforward, no-nonsense pricing. As noted above, artwork and revisions should be free. One price should cover every aspect of your custom patches. You shouldn’t have any hidden charges for shipping or set up costs. One price should cover everything. Ask about shipping times. Any supplier of custom patches worth your business should be able to get your patches to you in 14 days or less from the time of your initial order. If they can’t guarantee that, it’s a good idea to look elsewhere for your custom patches. Consider the kind of backing your custom patches will need. Iron-on, sew-on, tape and Velcro backing all have unique characteristics suitable for specific applications. If you’re not certain, don’t worry. Any quality patch provider will be able to advise you on which backing style best suits your organization’s needs. If you’re new to ordering custom patches, you probably have questions about some aspects of them. A good patch company will work with you to make sure your questions are answered before production begins. Your patch sales representative can help you decide what size your patches should be, whether to use a stock shape or a custom one, and what kind of backing your custom patches need. They can even suggest extras to give your patches extra visual appeal, such as metallic or neon-color threads. Keep in mind that custom patches worn by your members are a visual representation of your organization. Look for a patch provider that can respond to your needs and provide the quality custom patches that you expect to see in that role. It takes a little bit of research, but you’ll find it’s worth it to find a supplier to create patches your members will wear with pride.

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