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Get Set For A True Taste Of Scotland...As The HIGHLANDER Arrives At Clarke Quay, Singapore

Topic: Business OpportunitiesBy Emily YungPublished Recently added

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“The HIGHLANDER truly reflects the face of Scotland in the heart of Singapore, and is not just another pub clone,” says its manager Clark Martin, a veteran in the local and Asian dining and entertainment scene and a true Scotsman from Aberdeen.

The HIGHLANDER is a 2,500 square foot piece of Scotland with everything reflecting the pride and history of Scottish heritage - traditional antler chandeliers, tartan kilts, haggis, Scottish music and contemporary stills of Scotland ado
ing the walls.

Fashionable designer tartan outfits will be worn by staff of both genders while customers will also be offered kilts if they wish to get into the swing of things at the HIGHLANDER.

A highlight of the HIGHLANDER is its offering of the biggest range of whiskies available in Asia, from premium single malts to house pours and a line up of unique cocktails made form the ‘water of life‘ – the English translation of the Gaelic description for whisky uisge beatha.

Mr Martin and his team have imported whiskies from all the major distilleries in Scotland for the HIGHLANDER customers – something that has never been done in Singapore before. The main attraction of the bar is the library of whiskies on display reflecting the extensive array of more tha
200 whiskies by the glass with prices ranging from $12+++ to $100+++ per shot. Regular whisky tastings will be the norm at the HIGHLANDER for both the novice and connoisseur.

Dine on Scottish favourites such as Scotch Eggs; Haggis, Grilled Royal Deeside Salmon, Venison Sausages with Onion Marmalade, White Meale Pudding; the traditional dessert – Cranachan – oats soaked in whisky with fresh berries; as well as the traditional Scottish breakfast fry-up proudly called “The Frying Scotsman”, which is available all-day.

Customers can enjoy live music on Mondays to Sundays from 10.00pm onwards. This will be interspersed with a play list of sounds from Annie Lenox – a native Scottish lassie – plus other seminal Scottish bands such as Primal Scream, Franz Ferdinand, Belle & Sebastian, Simple Minds, Texas and the Sensational Alex Harvey Band, as well as music from other international singers and bands.

Clark Martin adds: “Scotland has a lot to offer and we hope to give our customers a flavour of its culture, cuisine and character at the HIGHLANDER. We want to make sure that the appeal at the HIGHLANDER is universal - as good food and drink, music and company truly are.”

The business consultants of Astreem Corporation are appointed by HIGHLANDER to seek for master franchisees in the region. Finding the right franchise business opportunities requires weighing a significant amount of information. “Franchises span many diverse industries and have different requirements, we customise our franchise evaluations according to different needs of the franchisor and franchisees,” says the founder and director of the business consulting firm, Miss Hsien Naidu. n

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About the Author

Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.

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