Grow Your Coaching Practice With Email Marketing

If you are struggling to find enough for clients for your coaching practice, you may need to take a look at your marketing strategies. In this article we are going to take a look at why email marketing is a natural fit for coaches. First of all, what do I mean when I say, email marketing? I mean keeping in touch with people in your niche via email. You will need to build a list of subscribers who are searching for information in your niche. You will build this list by offering a useful, free, information product that is of value in your niche. People who have an interest in or need for this information will willingly give you their email address in order to receive it. From that point on you can keep in touch with these people via email. You can share more useful information with them and give them the chance to get to know you and the services you offer. I believe that this form of marketing is a natural fit for coaches because it allows us to do what we are good at and it saves us from doing what we are uncomfortable with. Let me elaborate on that: #1 Email Marketing allows coaches to do what we are good at: We get to help people When you keep in touch with your subscribers via email you can help them. You email your subscribers with helpful information in your niche. Whether you provide them with useful tips or tools, keep them up to date on developments in your niche or share your own content and opinion, you are helping them to learn more. We get to build win-win relationships This is all about building relationships, when you keep in touch with subscribers via email you can develop a two way communication. It is not just about sending and sending information. You have the opportunity to ask them what they want to learn and what they are looking for, this way you can tailor your offerings to a real need. This makes for a great win-win relationship, you get to create products and services that people have already told you there is a demand for. They, in turn, feel heard and understood and can get the answers they really need. #2 Email marketing saves us from doing what we are uncomfortable with Most coaches are uncomfortable with marketing methods that feel too pushy or 'salesy'. We don't like to put people under pressure. Email marketing takes the pressure off – for us and our potential clients. If you have built a relationship with someone as an email subscriber, then when they come to a trial session they have a much better idea of what they can expect from you. They already know you, like you and trust you and have already had chance to learn about you and your services and they believe that you can help them. This way there is much less pressure on both of you. Most coaches struggle with marketing methods that feel too pushy or 'sa,lesy'. We like to help people, not put them under pressure. If you build a list of subscribers you get to help them with the content you provide and you take the pressure off them – and yourself – by building a relationship with them. If you rely on your website to bring you clients then you are relying on people to feel they have enough information straight away and you put them – and yourself – under pressure. If you invite someone to a trial session straight from your website they know very little about you, they may not know much about coaching itself and during the session you feel you have to 'sell' in order to convince them. If they had already been exposed to you and your information via email for a period of time before you ever got on the phone, they would have a much better understanding of what you were all about and what you have to offer. I hope that gives you a better idea of how email marketing can help you grow your coaching practice.