How to Find Your Niche and Get Them To Buy

What is Niche Marketing? In this world of new economic paradigms, we have to be smarter when beginning or sustaining a business. A way to be ahead of the game is niche marketing. Niche marketing is a specialized marketing plan for your customers – or potential customers. When first opening a business we have a plan for clients we want to target. As business ebbs and flows, as we grow and adapt, our customers change. The business we first marketed may not be who were targeting today. Why Niches? And how to find yours? In business more is better. However, if we cast a wide net to catch as many customers as possible, we might get a handful. In contrast, if we market directly to customers who are looking for exactly what we offer, the more money and clients we grab. We get more for our marketing dollar. Specializing in a niche sharpens your marketing focus. More specialized, more value for your product or service to these clients. You are speaking directly to them, giving them the benefit of understanding their needs, and giving them solutions. Learning your niche will be your first and most important step. Ask yourself and your marketing team these important questions: ? What services do you provide? ? What needs and interests are not currently being met? ? Who are my target clients with similar interests and needs? ? Can I tailor my current offerings to match their needs? ? What publications are available for this population? Ways to market and make money After your strategy session with your marketing team, you will have the answers to help you hone your niche-marketing plan. Kick your marketing up by incorporating the answers from the above questions. Use the example to see how your plan will grab your client’s attention: 1. Show the benefits to your clientsrnThe best way to get clients is to show how your services will benefit them. Get clear on what it is you do, the benefit it brings your client, and how they can get your product/service to help them. Writing strong copy to seduce your prospects will get their attention and pique their interest. The saying is you have five to eight seconds to get your prospect's attention and keep them reading. Connect to your prospect immediately. What problem can you solve? How can you help them? Tell them. Show them. And they are yours. If your marketing is confusing and does not give them a call to action, they will turn the page and go somewhere else to find what they need. Keep it simple. Powerful but simple. 2. Give them something for FREE. Do you have a report showing how your services can benefit clients? If not, write one. People love free things. Saturday mornings at your local grocery store is full of freebies. Tasty treats to get you to buy a product at each end of the store. And… how many buy what they have sampled? A lot! Give them something for nothing, and you will have them coming back for more. It can be a few pages detailing your services. Prove to the prospect with testimonials how another similar business increased sales, or solved a problem with your product. Short simple reports or a PowerPoint showing how your business increases sales, reduces downtime, or solves another issue, is the best promotion for your company. rn3. Now, aim for the bulls-eye. Market research. rnTarget to specialized publications. Research your best potential customers, competition, attitudes and value of your products and services. Write your campaign based on how your services deliver solutions according to their values and perceptions, and you will be the first provider they call. Do not waste your time putting ads in the Wall Street Journal if your clients don’t read it. Find out what they read. Place ads in there, several if possible. Keep showing up in the publications, and you will reap the rewards. Market research - while arduous, saves time and money. Use these tools to market your company. Your prospects and customer base will grow. And so will your bottom line. © Loralei M. Article first published on EzineArticles.com October 2008.