Identifying Your MWR (Most Wanted Response)

When a visitor to your website shifts from reading content to another website activity, it is considered a conversion or Most Wanted Response (MWR). There are many types of conversions and each one factors into the success of your site. A merchandise retailer is looking for visitors that convert to paying customers, while a blog wants visitors to become registered members to help increase their advertising revenues. So what is your Most Wanted Response (MWR)? How do you identify it? Set Specific Goals
Determine two or three specific conversion goals you want to accomplish with your website. The ultimate goal for every business is to increase revenues, but how do get to that point? Do you want website visitors to sign up for your newsletter, request product information, become a member of your site, read your blog , or contact you? These are all MWR's. Make a list of your top conversion goals. To help identify your MWR, consider what an ideal visitor, reader, client or customer is like and what actions that ideal person would take. How would this ideal prospect benefit from your website, while at the same time maximizing your benefit from their visit? If your sales process works best by obtaining leads and then following up, then a lead generation form completion may be your MWR. On the other hand, if your site sells an inexpensive download, then an online purchase may be the MWR. If your site informs or entertains, then getting a visitor to stay on your site longer or subscribe to your newsletter may be your MWR. Conversion Offers
Visitors to your website like to get something in return for their efforts. Think about your product or service and determine what types of offers will appeal to your website audience. For example you might consider one or more of the following:

• Free White Paper
• Free e-book
• Product discount
• Free sample

Getting Your Website Noticed
The visibility of your website is one of your most important objectives. There are many ways to make your site visible using online sources. It's equally important to create visibility in your local service area. Include your web address in all your advertising, conduct a webinar, speak for local organizations, and write articles and press releases for local newspapers. Create a logo for your website. Keep the design simple, and people will remember it. Place the logo on your website and all printed materials. Be Clear
Visitors to your website want to know immediately what you have to offer. Your product or service must make an immediate impact, and must be prominent when visitors arrive. Be sure you have a concise and accurate description of your business and what you offer consumers. Include a clear photo of the product or service, followed by one or two brief quotes from satisfied customers. All this leads to your MWR. Make Your Website User-Friendly When people visit your site, can they navigate easily throughout the website? Your navigation should provide links to every page that informs the visitor about your company, products, and pricing. Your company logo, company slogan if applicable, navigation menu, newsletter signup, and current business news should all be visible above the fold. Remove Distractions Visitors come to your site to learn about your product or service. Don't bombard them with slide shows, flash displays, and other distractions. Too much "stuff" on your website distracts visitors. Resist placing lots of pictures on your home page. If your website caters to photos or a large number of pics, create a gallery for viewing. Onsite Search Engine A search engine on your site offers an opportunity to keep your visitors on your site. If your visitors can't find what they want quickly, they will be tempted to hit that back button, that is not your Most Wanted Response. Identifying your MWR is one of many key elements of your website building process. Following these simple tips will help you create more website conversions, and increase your revenue. Your website is your virtual storefront and people from all over the world are looking in the window. Be sure they see what you have to offer. Provide incentives to ensure repeat customers and watch your customer base grow.