Article

In Introduction To Healthcare Sales Jobs

Topic: Career DevelopmentFeaturing John BultPublished May 23, 2008

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Healthcare sales jobs are most definitely are competitive, quick-moving, exciting and rewarding career opportunities. There are many opportunities within it to create a progressive careers and if you are successful, there will be plenty of chances to earn reward and recognition within the industry if you are committed to the tasknnThere are lots of healthcare sales jobs inside the Industry and one of the first that people visualise is the Medical Sales Representative. But there are other areas of Healthcare jobs as well. For example Healthcare Nurse Advisors and Nurse Managers, Regional Sales Managers and National Sales Managers, Field Trainers, Marketing and Product Manager roles. But for most folk, the starting role in the industry is that of the Healthcare Sales Representative.nn‘Healthcare Sales’ includes many different types of products’ for example you may be promoting bandages and dressings into the Wound Care market or cushions and mattresses for Pressure Care, or prosthetic hips for Orthopaedics or trolleys and beds for Capital Equipment or theatre robes and gloves for Disposables or supplements and drinks for Nutrition. This in comparison to pharma sales which refers to the promotion of medicines. This area of medical sales is often labelled as ethical medical sales due to the amount of regulation involved with prescription medicines.nnHealthcare Sales Representatives typically have particular attributes, and as these qualities evolve during their time as a Rep, they often discover that particular strengths start to emerge. It is these strengths that can be improved to help the Healthcare Sales Representative to move on to some of the other mentioned positions - likes Sales, Marketing and Product Managers. nnIt is generally thought that healthcare sales jobs are quite different from pharmaceutical sales jobs in a number of ways, indeed it can very much be ‘them and us’ on either side of the fence. Healthcare sales jobs are often thought of as more ‘commercial’ with reps routinely negotiating deals and contracts which need closure with a signature for success. Conversely the pharmaceutical medical sales rep frequently has a more technical sell needing an in depth knowledge of the therapy area and it’s clinical data, but doesn’t have the sharp edge of having to persuade the customer to agree to sign a commercial contract.nnAs a result of the clinical side of pharmaceuticals the academic requirements to gain these jobs are usually more demanding than for healthcare. This side of the industry has a hard exam, the ABPI which has to be achieved within two years to maintain your job! Given the more commercial nature of the Healthcare pitch, the recruitment process here can put much more emphasis on commercial abilities and track record.nnDespite the fact that drugs are only 7% of the NHS spend, the pharmaceutical industry is really feeling the squeeze of the government and it’s pressure upon the NHS to cut costs. In addition, this has not been aided by the somewhat expanded nature of pharmaceutical sales organisations. In contrast, the Healthcare sales jobs industry had kept much more realistic structures and consequently it has not been affected notably by the recent changes. Perhaps now this is now a compelling reason for Healthcare sales professionals to steer clear of pharmaceuticals altogether.n

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