Internet Marketing: Are You Pushing or Pulling?

Online marketing can be confusing. Nothing offlinernprepares us to work online, and terms likern"autoresponder" or "solo ad" are foreign at best. Let me help simplify things a bit. There really are only two methods of marketing online. Push marketing and pull marketing. Once you see the difference you will better know wherernto spend your time and money, and that knowledge alonernwill help you save both. PUSH MARKETING is that type of marketing where you pushrnyour message out to your audience. PULL MARKETING is the type of marketing where you placernads you hope will pull people to your website. > Push Marketing PUSH MARKETING is proactive. You are taking yourrnmessage to your market, usually interrupting what theyrnare doing (it is sometimes called interruptionrnmarketing) and hoping you get their attention longrnenough to create interest. Most "guerrilla marketing" (a term coined by Jay ConradrnLevinson and used loosely by many marketers) is pushrnmarketing.rnSome forms of Push Marketing include: * Ezine Advertisingrn* Email Marketingrn* Pop Up Or Pop Under Adsrn* Slide In Adsrn* Endorsed Mailings (Joint Ventures) When using push advertising there are four things thatrnyou MUST do right. 1. Know your target marketrn2. Create a great headlinern3. Sell the click to the websitern4. Create urgency Push marketing usually creates results faster than pullrnmarketing because you are proactively sending yourrnmessage. You choose how, when, and how oftenrnprospective customers see your selling message. > Pull Marketing PULL MARKETING is that type of marketing where your adrnlives in one spot and is seen by many people. The ad is never "sent" to anyone but rather placed onrnsites where you hope your audience is searching. One of the advantages of pull marketing is that you canrnset it and forget it. A great Pay Per Click campaign is a good example. Oncernyour ads are converting your main concern becomes notrngetting outbid for your selected keywords. Some forms of Pull Marketing include: * Banner Adsrn* Pay Per Clickrn* Ads on Directoriesrn* Online Yellow Pagesrn* Classified Ad Sitesrn* Search Engine Paid Listingsrn* Testimonials on other peoples' sites When using pull advertising there are four things thatrnyou MUST do right. 1. Know the right keywords to use (if using PPC)rn2. Choose the sites your ad will appear on carefullyrn3. Use a great headlinern4. Create curiosity Now it must be said that selling benefits is anrnimportant part of any ad, but with pull advertising therngoal is to make them curious enough to visit your site. > Push or Pull? rnIs push or pull right for you? Ultimately, you mustrndecide based on your budget, audience, offer, how muchrntime you can invest, and more. One very important factor is this: almost all greatrnmarketing campaigns consist of both push and pullrnmarketing. Generally, push marketing works best for products thatrnmeet a specific need of a specific market. Writing an eBook about how to make money at home is onernexample. Such books are very effectively marketed with pushrnmarketing methods because the target market is so easyrnto identify and find. You can email a group of people who want to work atrnhome very easily. Pull marketing generally works best for products andrnservices that are broader in nature. Health is a good example. People who want better healthrnare very active searchers, which means you will havernmany options when it comes to placing ads they mightrnsee. Almost any product can be marketed effectively withrneither technique, or a combination of both. Whether you choose pull, push, or a mix, the mostrnimportant thing is to remain in control of the processrnand take action immediately. Whether you push or pull, let the entrepreneur's mottornbe your guide ... Late to bed, early to rise, work like heck andrnADVERTISE! Because GREAT advertising is a beautiful thing indeed!rnTalk Soon