Article

Internet Marketing - What No One Will Tell You

Topic: Internet MarketingFeaturing Dawn CassaraPublished May 29, 2009

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First, go to Google and enter Internet Marketing St. Charles.

You will see that we are #1 out of 321,000 entries. Occasionally it falls below #1, but most of the time, it’s at #1. And I’ve never run a paid ad, either!

How, you ask? Do you really want to know?

Well, I’ll tell you because I’m confident enough that even if you know everything there is to know, you’re still going to call us to do it BECAUSE IT’S A LOT OF WORK!!!!

The secret is links. We have over 150 web sites and most of those sites have more tha
30 pages. Each page is treated as a web site in itself. All pages are linked to each other. Each page has good SEO (search engine optimization) which is a whole other article.Of course, being listed in every other site that you can will help, too. Yellow Book, Ezines, Google Blogs, Videos – there are tons and tons of blog, networking and social sites. You have to spend the time searching them out and entering your information.

But honestly, the secret is good SEO, links and a prize for visiting, which brings us to hits. You have to have a good amount of hits for good ranking. Newsletters are critical, offering a reason to go to your web site (back to prizes). You can’t buy as good mailing list as you can grow yourself with networking (again a whole other article).

Newsletters and articles have to be written to just give enough information to make the reader either curious or want something you have – either for sale or to give away.And it takes time for “organic”, rather than “paid” listings to grow. If you grow links too fast, you are penalized by the search engines! There are other practices that can get you banned, as well, call “Black Hat”. You need to make sure you use a company that guarantees they will only use “White Hat” techniques.

One more thing that I believe is important. Be involved in non-profit organizations – not for the business, although it certainly helps, but because without people who have entrepreneurial spirits, these organizations would suffer and so would their causes.

So the answer is very easy and inexpensive – however, the research and results, again, take a great deal of time. We know that the proof is in the results, so we hope you will give us a call and just discuss what we can do for you.

Also, Pay Per Click ads are definitely worth it if you are in more of a hurry to increase your income. They do work, but it takes some experimentation to get it right. Don’t expect anyone to be able to make you a million dollars ove
ight, but a good PPC creator will get it right in time and will produce faster results as far as income than just organic.

The problems that we have come across are customers that won’t or can’t provide information and articles about their business for us to work with, and they don’t want to pay for the time that it takes or for the PPC ads. Even though we keep our prices more than reasonable (and much less than most of the competition), you have to realize that Internet Marketing is a cooperative process and you have to be ready to put some time into it even if your Internet Marketer is doing the footwork.

Article author

About the Author

30 years in business providing web services, software and internet marketing. Dawn Cassara President Cassara Systems, Inc. Cassara Systems, Inc. 800-898-3009ncassarasystems.com

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