Article

Investing in Art: Mistakes to Avoid

Topic: InvestingPublished January 12, 2021

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Art is often seen as a good investment and can be a way to diversify your investment portfolio. However, as with all major financial decisions, you need to be smart. Not all art appreciates, and you can't expect your newly purchased art pieces to gain you a profit ove ight. Understand that art is not a risk-free investment. There is the chance that some pieces you own may depreciate after an artist scandal or other event shakes up the market.

You need to be comfortable with a certain degree of loss when buying art pieces, but this article will help you minimise your losses and maximising your returns by avoiding these critical mistakes.

Mistake #1: Ignorance

Before you buy original art, you need to first have a certain degree of understanding and knowledge of art history and the art market. To successfully invest in art, you need to research a certain piece's valuation, history, and ownership. Pieces that have been under the ownership of important people like celebrities or political figures generally have more prestige. Pieces that carry a certain cultural or historical significance are also expected to increase in value over time.

Mistake #2: Selling too soon

Unless you are in urgent need of money, you should wait around 10 years or more before selling any of your fine art pieces. You also need to understand the current market supply and demand.

For example, if you own a Pollock painting, you're already bound to get a good return on investment. However, if there's a saturation of Pollock's works currently available in the market, you won't get maximum profit. When supply is low, price skyrockets, so wait until there aren't as many works from that artist for sale. Lastly, it's a general rule that deceased artists' works accrue value faster, so if the artist is still alive, you may want to wait longer before selling their works.

Mistake #3: Lack of maintenance and improper storage

The amount you expect the artwork to sell for depends heavily, among other factors, on its condition. This is why it's important to know how to take care of an art piece once it's in your possession. Consult experts to learn how you can keep the artwork in pristine condition even after many years. Remember that humidity and sunlight can affect the colours of a painting, so if you intend to display it, keep it away from harsh lighting and humid environments. It's best to take out insurance for the piece to ensure you're covered in case of anything untoward like theft or fire.

If you enjoy collecting art, you can profit from this hobby by investing in the right pieces. Before jumping into any art auctions, patiently observe the market for a few months to understand the general trends in buying and valuation. Consult with curators and specialists to get an inside scoop on the industry. By patiently doing your research and making sound and smart decisions, you're bound to get the best returns for your collection.

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