Investing In Best Practices

Investing in Best Practices It’s expensive to be a maverick. It takes time, energy and resources to learn what works and what doesn’t. It’s much more cost effective and less frustrating to find out what other successful people have done and do what they do. It’s not as adventurous and maybe not as interesting, but it sure cuts down on frustration, wasted initiatives and outright failures. Over the last year, I’ve invested in a number of what I would have previously called expensive programs. These are home-study courses about marketing and business practices. I say “previously,” because they weren’t just $200 or $300 dollar programs, but rather $1,000 or more. I don’t consider them particularly expensive now, because they’ve made me and saved me several times more than they cost—in some cases hundreds of times more. Another thing that helped me realize how inexpensive these courses were was comparing them to the cost of a college course. A college course can easily run two or three times the price of these programs. I’m not one to follow just one person. I'm not a “Guru Groupie” nor do I encourage that. But I’m more than willing to learn from the masters. When I see successful people doing things that work, I’m willing to shed my maverick skin, listen to what they have to say and follow the practices they teach. And speaking of "Big Box" launches, out of all the programs I’ve bought and/or reviewed in the last 18 months, the hands-down, no-question, best investment of all was Jeff Walker’s Product Launch Formula. Jeff has been involved in several million-dollar launches as well as many others that generated hundreds of thousands of dollars. In PLF, he's codified what he’s done for himself and many others so that you can duplicate his success. If you plan to launch a product or service with the potential of anything over a couple thousand dollars, you should definitely order Jeff’s program and learn how to make your launch ten, twenty or even a hundred times more successful. It’s really that good. Action PointrnIt’s possible the above-mentioned programs are not appropriate for you. But there are many that are. There’s no need to re-invent the wheel. There’s no need to do research that’s already been done. And you certainly don’t need to go it alone. Figure out what you need to learn and learn it from the masters. It doesn’t cost, it pays. I love what Benjamin Franklin said: “If a man empties his purse in his head, no one can take it away from him. An investment in knowledge always pays the best interest.”