Is Your Offer Irresistible?

When a new client comes on board, one of the areas that we look at fairly early on in the coaching process, is what their offer is to their potential clients, and how can they best position this offer to bring in new clients to their list.

You’ve all heard that you want to be able to capture people's details when they land on your website, but putting up an opt-in form for a newsletter these days is just not going to cut it! Email addresses have the same value as your personal home address, which is not something that you are willing to give out to just anybody.

To have the honour of someone giving you their email address, you want to make sure you give them something of value in return. There are many ways in which you can offer this value. It could be a special report, an audio CD, an introductory teleclass, a workbook, an e-course, a downloadable audio, a video or a checklist. The possibilities are endless!

Take a moment now and check out your website: Do you have an offer of value there waiting for your clients to download, or are you asking them to sign up for your newsletter or to just stay in contact? If you don’t have an offer of value, then over the next week, I’d like to encourage you to spend time developing your free offer. And YES, I did say a free offer!

If you’re not sure how to begin, then think about your ideal clients, and ask yourself "What are some of the challenges they are currently facing?" Make your offer something that will solve one of their challenges.

From here, you can then decide which delivery mechanism would work best for these potential clients. Would they prefer to receive an audio download or a white paper? Perhaps they might prefer a workbook or simple checklist. Because you know your ideal clients so well, you’ll easily know which method is more likely to have them opting in quicker.

There may be no charge for this offer, but that doesn’t mean it’s not of high value. Don’t be scared to give something away that is of extremely high value and quality content. You want these potential clients to remember YOU, and not your competitor up the road! Remember that there is now so much information out there, that it’s easy for them to do a search and find the information they are after. But who knows if this information is the right information?

You know that when they land on your website, your offer is not only of high value and content, but it will give them the results they need, as your past clients have proven that your information works! In addition, when your offer is high in value, you build credibility as well.

Now I’m not saying that you give away the whole box and dice. That just wouldn’t be a good financial move. What I am saying is that you give away the ‘what’, but not the complete ‘how’. You want to engage them, so that they come to you for assistance in the execution.

As we know, your offer is created to bring prospects into your community, so that you can stay in touch with them, continue to add value to their day through your services and products, and build a strong, trustful relationship with them.

As I mentioned earlier, if you don’t yet have a high value offer in place on your website, now is the time to go and create one.

If you do have such an offer, excellent! Although, can you check your facebook page: do you have this offer on your welcome tab as well? Too often I see clients who may have an offer on their website, but on their facebook page they still want people to opt-in to their newsletter list. You don’t want to do this, because the conversion rate won't be as high as what it could be, if you had your value-add offer there.