STOP! The Internet Has No Future!
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Legacy popularity: 931 legacy views
WHAT?
No future for the Net!?
Made you look, didn't it?
You don't realize it, but in the next few minutes you're going to learn a concept that has been used for the most successful marketing campaigns in history, yet is very seldom -if EVER- used in internet marketing...
For Example:
You could have been skimming through this eZine faster than an Ethiopian would go for a twinkie, and you would indefinitely have stopped dead in your tracks for a title such as "STOP! The Internet Has No Future!" After all, the ENTIRE purpose of the title is to capture the reader like a insect in your WEB'page, right?
Are you clawing at your epidermis with anticipation yet?
Good. Here's the sweet secret:
"Self-Gratification?" WRONG! It's...
"SHOCK VALUE MARKETING!"
Here's a fact for you:
The subsconsious mind retains information that is stated in an extraordinary way nearly six times better than if it "fits the norm." Think about making use of the fabulous informatio
I am giving you right now and you could own Fort Knox.
The further you read into this article, the more you will realize that if internet marketers would adapt this concept to their ads, articles and salesletters, they would immediately see profits coming out of their ears (replacing the tufts of unsightly hair.)
Have you noticed yet that I have been using this very technique to get you to read every single word of this article? ;) Works, doesn't it?
Have you ever seen those NIKE commericals where the entire presentaion has absolutely NOTHING to do with shoes? Or how about that new 7-UP commerical where the guy takes his clothes off in the middle of a public street? SHOCKING!
If you've seen it, there is no doubt as soon as I mentioned "7-UP" you thought "oooh naked man...", right? [Me neither.]
The Simple TRUTH: People remember off-the-wall presentations more often than regular, everyday, "full-o'-fluff" salesletters, ads and articles. The mainstream media uses these battle tactics to make their products or "brand names" stick in the readers' minds.
The entire strategy is relatively simple to implement. Just write a regular article, salesletter or ad in the "normal" way, then start back at the top of the page or headline and try to replace or add in a phrase that would definitely make the reader embrace his own curiosity. It helps if the headline has something to relate to the message. [But isn't always necessary ;)]
Try to maintain good ethics when using Shock Value Marketing. You don't want a headline full of coarse language, or sexual innuendos. You want to make it as 'memorable' and witty as possible without making it offensive or just "plain profane..."
So here you are. You're holding a pie. Do you eat it and waste its potential while gaining 10 pounds in the process? Or do you implant a firecracker and throw it into a crowd where it's sure to gai
EVERYONE'S attention?
FACT: The choice is yours. Use the pie wisely.
"Live Long and Profit!" -Me
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