Marketing MiniSeries Part 3: How You Can Turn One Blog Post Into 11 Fresh Content Pieces

You know all that stuff you’re supposed to be putting online to promote your business? It seems like a lot of work, doesn’t it? Truth: it is! Well, here’s a way to make that a lot easier and keep you from getting content fatigue: reimagine your one piece of content into many others. When you’re marketing for your business, it’s always helpful to find ways to use the content that you spend so much time and energy developing in more ways, in new ways. Here’s how you can turn one blog post into 11 new pieces of content: 1. Videos Video’s the way to go when promoting on social media, especially on Facebook where video is prioritized in their algorithm. Take your blog post and:

• Create a fun fact or quick tip
• Demo what you shared
• Do an interview to bring another perspective to the same topic
• Jazz it up with graphics, even animation: PowToon, Animaker, and GoAnimate are tools you can use
• Recap the blog post to hit the highlights and emphasize important points

You can even do more: share the video on different platforms. If you do the first video on Facebook Live, then also upload the video to YouTube and Medium. Share it on your website as part of your resources. Include the video in a new blog post on a related topic. Use your video script as the basis of a social media post. See how you can make the most of your video? 2. Podcasts Turn the text of your blog post into a podcast episode. You can even take the audio of your video that you just reimagined and make that your podcast. 3. SlideShare Linked-In’s SlideShare has been described as the YouTube for slide shows. Take your blog content and make it into a series of slides, and then post the slide show on SlideShare. Don’t forget to optimize with keywords and a click-stopping title. Include a call to action (CTA) to make it most effective. Spice up your slides with some great visuals! 4. Visuals Speaking of visuals, you can create some good ones from your blog post: memes, stats, or screen shots to make an important point. All are great social media content that you can share on your platforms, or on your website. 5. Infographics Take that content a step further by making your blog post’s key points visual with an infographic. Platforms like Canva or Piktochart make infographics easier than ever to create. 6. Checklists People love to complete checklists, and they give a wonderful structure to something you are teaching in your blog post. 7. Templates Can you turn your blog post into a template that people can use for their own situations? A template is a valuable guide, and when it’s branded, it’s an ongoing reminder of your business. 8. Webinars Expand your blog post content into a webinar. Spice up the talking head approach with interviews, Q&A, or panel discussions. This content can become evergreen, helping you to draw people to your website and giving you an opportunity to gather email addresses for your future marketing efforts. 9. E-books Like webinars, e-books can be developed from a series of blog posts or by expanding on just one. Either way, you get to share your expertise in a deeper way that you can with a single blog post. 10. Online courses You can take that expertise sharing even further by developing an online course from your original blog post. Some topics are just so deep, the only way to do them justice is to really dive into the content. You can create flagship content for your business with the inspiration of a single blog post! 11. New blog posts Review your blog posts and see where there might be gaps or opportunities to go into more depth. Instant new blog post topics! You can even update older blog posts so that the information is current. Imagine turning your one blog post into 11 new pieces of content. You’ve just increased your productivity and your reach 11 times! You can see the many possibilities, right? Reimagining your content is not only creative, it is efficient and effective. It gives people a variety of ways to connect with you and on different platforms. It builds your brand and spreads your impact through increased SEO and visibility online. Let me know how you’re reimagining your blog posts and other content – leave a comment, and have fun playing with ideas for your content!