Write what you already know: 7 tips for effective writing.

I’ve gotten a few tips on writing from articles I’ve read on the subject — which I won’t repeat here.nnThe operative word here is a few. Most articles give you grammar tips or tell you about writing in the active voice to engage your reader — useful tips for sure, but they don’t tell you much about the actual process of writing well.nnThis article is not a list of ideas you should write about either — it’s more of a listing of reasons why you already know what you need to know to write effectively.nnWhat you already know may sometimes surprise you.nnn1. Stop trying to achieve a voice or tone in your writing.nnWhile many writing articles and instructors would fundamentally disagree with what I’m telling you, let’s just forget about that for a moment.nnMost of the time, when people have trouble with the voice or tone of their writing, it’s because they are trying to write something that does not come naturally to them.nnOK, so no, I’m not telling you to write your next academic paper like it was a conversation with your friend. Or your next grant proposal in haiku — I’m telling you to write in a natural, conversational tone.nnAs I’ll discuss more below, you can always go back later and formalize the tone of a particular piece of writing. The most difficult part is always just getting what you want to say down on paper.nn2. Worry about grammar and spelling later.nnMost people, when they sit down to write something, get very concerned about getting it right the first time. They spend a great deal of time looking up words in the dictionary, fiddling with their grammar and looking up synonyms (word processors seem to make this worse as we all fight to get rid of the red and green underlining).nnWhile those are helpful tools to see where you’ve made mistakes, turn them off when doing your initial writing. Go back and edit for grammar and spelling when you’re done — and not before.nnOtherwise you’ll spend all your time stressing about spelling and grammar and none of your time writing.nn3. Don’t write for no reason. Write to convince people.nnWhat do you want to say? Do you have a good reason for writing what you want to write?nnI’ll be honest with you — if you don’t really understand what you’re trying to say, you’re not going to do a very good job of saying it. The most important thing to do is to get it out of your head.nnTalk about your idea with friends, family or colleagues. Tell them what you want to write about. Many times, as you try to explain what it is you want to write about, you’ll clarify in our own mind what it is you want to say.nnBut don’t forget — just because others don’t like your topic doesn’t mean it’s not good. Be confident in what you want to write about. The thing to remember is to not only have confidence in your writing, but to have clarity and confidence.nnFor some good tips on how to become a persuasive writer, check out this post at earnticle.com.nn4. If you think a phrase or sentence is particularly clever — take it out.nnThere’s nothing wrong with being smart, it’s looking like you’re trying to be smart that you want to avoid. Writing that sounds pompous or arrogant makes people not want to continue reading.nnThis is not to say you should take out your clever thoughts. Rather that you should take out your clever turns of phrase. A good test is to come back to that particularly clever turn of phrase in a week — it may have lost some of its cleverness after you’ve been away from it for a while.nn5. Be funny — but not too funny — at the right places.nnTry to include a little bit of humor in your writing (this is especially true if you’re writing for a business audience). In a speech or a presentation, insert something tastefully funny into it and you’ll win over your audience that much quicker.nnNot sure if something’s funny? If you have to ask, it’s not (see my previous point above).nnDon’t make your whole speech a series of jokes though. Part of the art of being really funny is to know when to stop.nnOne other suggestion: humor is a great way to get people to remember a part of your writing or speech. So don’t make a joke and then launch into a twenty slide speech on last year’s sales figures. Integrate humor into the parts of your writing that you want to be memorable.nnFor an example, check out the faux training video Ricky Gervais did for Microsoft. It’s a bit over the top at some points, but it’s certainly memorable.nn6. Read the kind of things you want to write better — and imitate them.nnThe best way to become a good chef is not only get in the kitchen and try to cook, but also to watch the best chefs and imitate their techniques. Don’t steal their ideas (although there’s nothing wrong with properly citing somebody else’s work if it’s particularly good), but instead, become a better writer by imitating what they do well.nnOne alternative way to think of this is that every writer is a cumulation of everything he or she has ever read: styles, tones and messages included.nnSo if you want to become better at writing articles about home decor, read every article you can find about home decor.nnAnd don’t just read the good stuff, read the bad stuff too. Part of learning what to do is also learning what not to do.nn7. Stop thinking and start writing — and don’t stop.nnOK, so I’m suggesting breaking another cardinal rule of writing. Writing instructors will often tell you to plan out what you want to write very carefully.nnWhile a rough sketch of what you want to do is always good to give you a general plan, don’t let it cripple your writing. Instead of trying to plan everything out very carefully, just start writing.nnOnce you get some ideas down on paper, you may be surprised by what you have to say about a subject. Sometimes the words will simply flow when you just force yourself to get something (anything) down on paper.nnAnd when you feel like you’ve reached a point where you’re out of ideas, try two or three times to continue. Try to make yourself keep writing. If you are really stuck, you’ll know it. Get up and take a break from your writing for a while. You’ll come back to it with renewed energy and fresh ideas.nnAnd remember, like anything else, the more you write, the better you’ll get at it.