Article

Pet Supplements Gaining In Popularity

Topic: Dietary SupplementsFeaturing Nutricap Labs Editorial TeamPublished August 12, 2010

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According to reports published in Nutraceuticals World and by the National Animal Supplement Council, the pet supplement industry as a whole has grown 15 percent annually since 2000 and is currently worth more than $1.3 billion. In addition, Simmons Market Research Bureau recently reported that 17 percent of all cat and dog owners give their pet(s) some form of supplemental nutrition. Why you may ask? Because many of the health conditions that plague humans are also prevalent amongst pets! For example, pets struggle with being overweight, require help with oral care and suffer from joint pain, poor vision, digestive ailments and even anxiety! As a result, pet owners are increasingly turning to pet supplements to enhance the quality of life for their pets and to increase their longevity.

What Pet Owners Look for in Pet Supplements

As the economy improves and pet product education becomes more available, you can expect to see an increase in demand for pet supplements amongst pet owners.Therefore, identifying what pet owners are looking before you begin the production of your pet supplement line would definitely help you produce a pet product that would stand out in what is predicted to be a very competitive market. Consider the following:

Quality - Pet owners are looking for high-quality premium nutrition for their pets. Buyers are savvy these days and one of the factors used to determine quality is the longstanding reputation of the supplement manufacturer.

Efficacy of Ingredients - Any additional information that the manufacturer can provide showing scientific support for ingredients used will enhance the credibility of your pet supplement.

Tolerance Factor - Avoid using ingredients that some pets may not be able to tolerate such as lactose or herbs like ginkgo biloba. Pet owners will look for additives and ingredients that are generally not well-tolerated by pets.

Safety of Product - Manufacturers should show that their product was tested for safety in clinical trials or that the individual ingredients have been validated by scientific research and are known to be safe for their pet’s consumption.

Delivery Form - The most popular delivery form for pet supplements are typically soft and hard chewables. Easy to swallow capsules, tablets and liquids are also popular delivery forms.

Why Consider Manufacturing Organic Pet Supplements?

The popularity of organic pet supplements have been on the rise after the September 2008 peanut butter pet product recalls. Since then, products that have “organic” or “certified organic” on the label have enjoyed greater growth in sales. Organic manufacturing is associated with higher standards of manufacturing and pet owners are willing to pay a higher price for pet products that offer higher safety and health value for their pets.

Top organic pet supplements include:
  • Multi-vitamins
  • Protein supplements
  • Calcium and phosphoroussupplements
  • Antioxidants
  • Immune boosters – green tea, turmeric
  • Omega 3s for the cognitive health and healthy fur/coat
  • Glucosamine, chondroitin, type II collagen to support joint health.
  • Fiber and other weight loss aids.
  • Digestive enzymes, a combination of prebiotics with probiotics for promoting digestive health

Work with a GMP-Certified Pet Supplement Manufacturer

An experienced pet supplement manufacturer can offer you a smooth and efficient manufacturing experience for producing the best organic pet supplements.

Nutricap Labs offers customizable manufacturing options which include formulation, label designs, packaging, storage facilities and drop shipping services. All of our organic pet supplements are manufactured in our state-of-the-art GMP certified facility,so you can rest assured that the final product that you receive from us meets and exceeds the specifications mandated by the FDA.

Submit your request to receive a free quote in 48 hours and or call (800) 494-1654 to speak with one of our knowledgeable product advisors and learn how we can help you manufacture your own line of quality pet supplements.

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