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Web Site Design - The seven main rules to be simple and effective One of the most important principles of effective web design is "Keep it simple." This standard applies to all aspects of your website, including graphics, content and navigation. Use the following guidelines to implement the simplicity in the design of your website and your web pages stand out from the confusion of ineffective websites on the Internet. 1. Providing benefits and services with the target audience in mind rnDevelop the habit of including only the features of your website that are relevant to the functionality of the site and make sense of their target audience. Adding a feature that pleases but does not carry any meaning for its customers is a waste of time and bandwidth. 2. Minimize the features they need high bandwidth rnBandwidth-consuming audio and video features must be used judiciously or may significantly increase the time your web pages to take charge, customers and the use of irritating hindrance to your website. In addition, regularly monitor their websites to check its load time and fix broken links. 3. Inform your clients, but not presume rnProvide your customers with easy to digest and complaints is not high. When given information about their products and services, including referrals and testimonials from customers that enable them to judge their performance. Copies successful target site to initiate a dialogue with customers to make them want to contact you and add to their customer base. 4. The simplicity of language and clarity of thought rnUse simple, concise and easy to understand and minimize the use of overly technical words and industry jargon, which can be understood only by a fraction of the people. Provide the attention of the headlines that invite the visitor to read and establish a relationship with your company. All ideas must be well thought out and clearly expressed in the content. The ambiguity in the language or expression can negatively affect the image of your site and company. 5. Develop good content rnThe development of good content for your website is very important as it can capture the attention of customers and help them assimilate what they have to offer. If you are on a budget, hire fresh graduates or interns English marketing, advertising or journalism, who are eager to get some real time experience to write for your website. Actual content addresses the problems of its clients and provides effective solutions for them. Also, avoid the accumulation of your web pages with lots of information about many products. Create a new page for each product or product category. 6. Provide your customers with unique and effective information rnYour web pages must be designed to give information for customers only. Provide information that visitors can not easily find on other websites gives you a great advantage. However, this information must be valid and supported by the experience and knowledge. For example, if your site sells accounting services, get an accountant to write an article on "the 10 biggest mistakes in taxes." 7. Simplify the search and navigation rnAlong with simplicity in content and graphics, it is important to design your pages in a way that facilitates quick and easy search the desired information. If customers do not easily find what they want, and must navigate through several pages before reaching their search items, get bored and turn their attention to other websites. Easy search capabilities make the experience that visitors have a pleasant navigation. The faster your customers to navigate through your website and find what you want, the more likely to get repeat visits from them. Follow the steps above and that will certainly help improve your credibility and positioning in search engines, build trust and loyalty, attract more customers and build your customer base.