Speaking Power

All successful businesses and successful salespeople do certain things in common, over and over again.nnLast week, I was invited by Mark Victor Hanson to give a talk at his Mega Speaking Empire Conference in Los Angeles at the Westin by Los Angeles International Airport.nnMore than 800 people had registered and turned out to learn how to speak professionally and promote themselves as speakers, trainers and consultants. The information presented was tremendous, as were the different speakers who explained the craft of speaking, and demonstrated what an excellent speaker looked like on the platform in front of an audience.nnAs usual, my contribution was to give the “Meat and potatoes” of speaking to create what I call the “spine and ribs” of the profession. I managed to do this by sharing the seven “P’s” of business success.nnThese “Big Seven” are Product, Price, Promotion, Place, Packaging, Positioning, People. In brief, my message was simple: You must be clear about the product or service you offer, and the specific benefits that your potential customer will get from it if they purchase it from you. You must carefully think through your price so that it is correct in relationship to the competitive market around you. You must vigorously mark it and sell your product all day long if you are going to rise above the crowd. You must be careful in choosing exactly where, the place that you sell your product or service. You’re packaging must be excellent, equal to or better than your competitors, if you want to be believable. You must position yourself in such a way that people think of you as the best choice in your field. Every person who works for your company must present a positive image so that people like them and respect them.nnThe point that I make is that, a single change in any one of these seven areas can dramatically change your business. Whenever your personal, business or sales are not as successful as you like, you should review the seven P’s and look for a way to change or modify them in some way.nnBusiness is a science, based on proven recipes and formula’s. All successful businesses and successful salespeople do certain things in common, over and over again. Your job is to find out what they are, and then do them yourself, over and over, until you get the same results that they do.nnHave a good week.nnBrian Tracy