Tesla’s Amazing Marketing in UAE helped them Capture the Market

Today’s marketplace belong to a company which can offer its product in an exceptional and somewhat unconventional way. It is not just the survival of the fittest for the companies but also how they cater their customers. Branding thus is not a requirement for selling a product but a necessity to remain an active player in the market which is recognized by one and all. There are many examples through which companies have made it big in the UAE market. The assistance from a branding agency in Dubai can be of pivotal importance to any business entity in this regard.

Let me offer you the example of how Tesla, the premier company offering luxury electric cars, in UAE especially Dubai offered its range of cars and captured a major chunk of market within no time as the waiting list has grown very large too.

Tesla in Dubai

Tesla is the brainchild of Elon Musk who is a visionary in true sense. He envisioned quite early that cars running on fossil fuels will be eventually phased out in the future. Clean energy is the need of the hour and he thought of producing electric cars. And mind you, not just any electric cars. Tesla is now a global brand with its demand peeking up all the way as its stock price is also soaring in the recent days. So it was natural that Tesla launched its vehicles in Dubai, a major metropolitan city in the Middle East.

The Tesla experience is full of many benefits that can’t be offered by any other car. Even if you talk about electric cars, there are many brands but very few can come close to the quality and luxury that is offered by Tesla. So it was natural that Tesla met with huge fanfare and become an instant hit. But did they do that? Apt marketing and branding is the answer.

Branding Marketing by Tesla is Top Notch

Like elsewhere, Tesla never tried to shy away from spending millions on the marketing for its cars. In the UAE too, Tesla placed ads in the national dailies, on billboards and opened its showroom at a prominent place on the Sheikh Zayed road. They literally left no stone untu ed in order to make sure that they can get on with the best in the business. And virtually all of their strategies worked so that the launch they had in mind was a hit.

The attention off late for their cars has been unprecedented in spite of the cars being expensive as compared to other cars in the same electric cars category. Their USP is that the owner of the car will never have to fill up gas at a gas station. This is simply unbelievable for most of the users as they are accustomed to waiting in long queues especially in the morning and evening rush hour time. Just the idea that their car will be able to drive through the city for around two days, on average, on a single charge is mind boggling.

Pitching against Hybrid Cars

One thing that Tesla had to work against is the fact that there are already Hybrid cars available in the market for quite some time now. So just through marketing they have to raise awareness among their target market a Hybrid car is no match against their electric car which is a class above the rest. The apt use of social media also a great factor in their success in the UAE. Their marketers handled the situation quite well so that they took the social media by storm. Even the top management at the Tesla headquarters was surprised by the marketing campaign that cemented Tesla’s status as a premier car brand.

Final Word

There was not much of a surprise that Tesla pulled off a success in the UAE. But the fact that they beat their rivals by quite a distance was something of a shock for the companies who were beaten hands down.

If you want to know more about this Tesla example or any other aspect mentioned in this blog, then please contact me through the comments section below.