Article

Viral List Building, The Ultimate JV Partnership...

Topic: Marketing StrategyFeaturing Mike KrumlaufPublished August 28, 2007

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It’s no secret that Joint Ventures (JVs) andncross promotions are one of the most effectivenways to build your list and create high volumes nof sales by monetizing your list. nnViral list building is basically any method, strategy, nor technique that has the power to grow your email nlist exponentially just from other people passing yourninformation or link around.nnCombining these two powerful forms of advertisingncan truly explode your online income and send yournlist building efforts into over drive.nnTraditionally, the most common JV opportunitynis between just twonpeople who have similar interests and created a nproduct that can be sold online. But there may be na better way to do it wherenyou can get all the benefits, traffic and salesnof a JV without even having a product of yournown. nnBut first, lets look at the principals of what actuallynmakes a JV promotion work.nnOnline entrepreneurs promote other websites and products for anfew main reasons. First, to earn income from sales,nand second, to pay back or earn favors from onenanother.nnWhen you're running an online business,nyour options and your growth are restricted ifnyou try doing it all on your own. nnSure, there's pay-per-click advertising, articlenmarketing, traffic exchangers, and a variety ofnways you can draw traffic to your site by payingnfor it. But there is no better way to draw traffic and makensales than making a personal recommendation. nnIts human nature: Everyone prefers to buy through anpersonal recommendation over an enticingnadvertisement or other such promotion.nnAnd JV's and cross-promotions are all aboutnpersonal recommendation.nnThe only thing is - as every super-affiliatenknows - even if you're offering attractivencommission rates, the site that's gettingnpromoted always gets more out of the deal thannthe JV partner who's doing the promoting. Looknat this comparision:nnThe JV partner doing the promotion gets:nn1. A 'notional' favour from the site itnpromotes.nn2. Commission payments, hopefully paid in goodntime but always at the discretion of the sitenowner.nnThe site being promoted not only gets lots of new list members and lots of sales but also plenty of recognition.nnWhich would you prefer?nnCan you see now why the benefit isn't splitnevenly in a JV deal and maybe not the bestnway to benefit mutually?nnThis is one of the reasons why getting JVnpartnerships is becoming much harder.nnNo matter how attractive your commissionnpercentages are, you will always be getting morenout of the deal than your JV partner. Especiallynif your landing page is a list-building squeezenpage.nnBut there is an option available. Especially ifnyour aim is to build a list. nnYou could incorporate the power of viral list buildingnwhile building a JV partnership with all your members. nnOut of all the people marketing on the internet, less nthan 3% of them know how to market properly and build na nice subscriber base. You can harness the power of nleverate to multiply your marketing and money-making nresults. Instead of building your traffic, list and nincome based only on your own effort, you can use viral downline-builders to benefit from the marketing results nof hundreds or even thousands of marketers in your referral network.nnThat is the basis of my website. It uses the powernof MyViralSpiral as a webserver script that givesnyou a complete solution for building a list andna creating JV partnerships with every one of the nmembers working with you.nnOne of its features is that it turns the abovenJV example on its head to provide more of a win-nwin for both parties. Here's what you can donwith it:nnAs a list builder, you can offer a squeeze pagenfor your JV partner to promote. He then sendsnhis list to the squeeze page, where they sign upnto your list. Then, this is when it getsninteresting:nnYour JV partner can decide which offer page hisnsignups are directed to after signup.nnGone is the traditional method whereby once hisnleads have signed up to you they're yours, tondirect wherever you like. With my system, your JVnpartners can choose what to show them *after*nthey've joined your list...nnIt might be to his own product, or an affiliatenlink somewhere else - or he may choose to usenhis affiliate link for your product (in keepingnwith the normal method).nnThe point is, your JV partner has more say aboutnwho benefits from his promotion and how. Andnthat kind of power makes all the difference whennit comes to getting others to promote for you,nand build your list. n

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