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What Country Music Taught Me About Public Speaking

Topic: BeliefFeaturing Ty BennettPublished Recently added

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When I was 16 years old, I had a girlfriend who slowly but surely converted me to country music. It started with Garth Brooks’ Standing Outside The Fire. Then it was Tim McGraw, Toby Keith and pretty soon I was hooked.

Country music songs are great because they have much more of a story to them than most other genres of music. (I know what the haters are thinking – “my dog died, my wife left me, etc…)

And within the stories of country music songs there is an incredible lesson for anyone who speaks to groups or gives presentations.

I first recognized this pattern with Tim McGraw’s song – Don’t Take The Girl.
Read the lyrics and then I’ll tell you how it applies.

Don’t Take The Girl

Johnny's daddy was taking him fishin'

When he was eight years oldr
A little girl came through the front gate holdin' a fishing poler
His dad looked down and smiled, said we can't leave her behindr
Son I know you don't want her to go but someday you'll change your mindr
And Johnny said "Take Jimmy Johnson, take Tommy Thompson, take my best friend Bor
Take anybody that you want as long as she don't gor
Take any boy in the worldr
Daddy please don't take the girl

Same old boyr
Same sweet girlr
Ten years down the roadr
He held her tight and kissed her lipsr
In front of the picture showr
Stranger came and pulled a gunr
Grabbed her by the arm said "If you do what I tell you to, there won't be any harm"

And Johnny said "Take my money, take my wallet, take my credit cardsr
Here's the watch that my grandpa gave mer
Here's the key to my carr
Mister give it a whirlr
But please don't take the girl

Same old boyr
Same sweet girlr
Five years down the roadr
There's going to be a little one and she says it's time to gor
Doctor says the baby's fine but you'll have to leavern'Cause his momma's fading fast and Johnny hit his knees and there he prayedr
Take the very breath you gave mer
Take the heart from my chestr
I'll gladly take her place if you'll let mer
Make this my last requestr
Take me out of this worldr
God, please don't take the girl

Johnny's daddyr
Was taking him fishin'

When he was eight years old

The central message “Don’t Take The Girl” that ran through the song is what we call in speaking a through line or a foundational phrase.

A foundational phrase encapsulates your message into a short, powerful takeaway message and it becomes a through line when you can weave it through your entire speech like the song – leaving your audience crystal clear on what your message is.

When you prepare a speech or presentation I want you to try and clearly state the central message in one sentence. Can you do it? Do you have a foundational phrase that is succinct, clear, poignant, and memorable?

I often speak to High Schools and High School Leadership Organizations and the speech that I give is titled, “Playing To Win.” My foundational phrase comes in the form of a question, “Are you playing to win or playing not to lose,” and I come back to it with every point that I make. What do you think I want those kids to remember from my speech and in decisions they make? Right – “Am I playing to win or playing not to lose?”

I know what you are thinking – what if I am making several points in my presentation? Well, most presentations are an opening, 3 points and then a close – so my question is what is the main message? I know you have three points – but what do the three points lead to? If you could only make one point, what would it be?
If you become clear on the overall message, it will actually strengthen your three points because it gives them and anchor and context.

A strong foundational phrase and through line will make any speech or presentation more impactful and more memorable.

So as you prepare your next speech – take a lesson from country music.

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