What is Your Unique Ability?

My company, the Confident Solutions Coach, works with entrepreneurs to develop systems in their business. I spent the last five years learning how to do this in my own business, and it is really fun to go out there and help other people get this done. The first thing you have to do is recognize that your business is about you. That requires that you masterfully manage your attention and time. Understanding and focusing your attention and time effectively are critical because if you do not have masterful management over your attention and time, your business will be vulnerable to chaos, and is not likely going to create great execution for your customers. The second thing is to make sure you work on only the things that are your unique ability and delegate everything else. The concept of unique ability comes from a book written by Catherine Nomura, Julia Waller, and Shannon Waller called “Unique Ability”. The concept is that every person has a talent they love to use and they do exceptionally well. Timothy Ferris writes a great book called, The Four Hour Work Week, in which he writes extensively about delegation. I spent an entire year and half learning how to delegate everything that was I was not good at. As a successful entrepreneur, your measure is not whether or not you’re working 18 hours a day, but rather are you engaged in activities that make your soul a richer place for other people to come and be connected to? The third thing that you need to do is recognize that everybody on your team gets to perform within his or her unique ability and delegate everything else. Outsource, outsource, outsource. If you are delegating a very important job to a person for whom that job is not right, then you have just delegated incompetence, and now you have a different level of incompetence operating on your team, which is going to affect the products and services that you engage your customer’s with. Make sure that your team and employees are only working on things that they are amazing at.