Article

Which Words Sell

Topic: Sales TrainingPublished April 23, 2009

Legacy signals

Legacy popularity: 899 legacy views

Want your ads or sales pitch to get people’s attention in 15 seconds or less?nn"We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our newspaper ad bring in at least one sale?" Phil, from ChicagonnWant your ads or sales pitch to get people’s attention in 15 seconds or less?nIf you could consistently sell your services or products in 15 seconds or less, imagine how much more money you’d make and how much free time you’d have to enjoy your family and your life.nnIs it realistic to expect your sales pitch or your ads to grab your prospect’s attention, capture their imagination, and prompt them to buy from you in 15 seconds or less? Of course not, but your ads can get the sales conversation started - if you know which words to include in them.nn"Discover the Fastest Way to Increase Your Sales"nI recently reviewed Charlie Cook’s Insider Secrets to 15 Second Marketing and I’d recommend it to anyone in sales and marketing. It’s so powerful, I suggest you get it before you talk to your next prospect or run your next ad.nnWant more sales?nUse this link >> http://www.mfsstore.com/briannnWhat’s the key to making your sales pitch and your ads work so they start the marketing and selling process in 3 to 30 seconds?nnIt’s the promise you make to your prospects and clientsnIf you make the right promise - you’ll have clients streaming in the door, if you don’t include one or make the wrong one, you’d be better off not running your ad - because you’re not going to get the response you want.nnUsing PromisesnPromises are powerful. Think about it, when someone tells you how great they are or how wonderful their products are, how seriously do you take them but…when they make a promise you pay attention. I’m sure you’ve heard of one of the most often made promises that consists of just two words.nnIf you’ve ever been to a wedding, you know the one I’m talking about, it’s "I do."nnHere are a couple more examples of marketing and sales promises:nn"Transform Any Ad, Letter or Sales Conversation and See Your Sales Soar" - that’s the promise Charlie Cook provides with the Insider Secrets to 15 Second Marketing. Use this link to claim your copy >>nnhttp://www.mfsstore.com/briannn"Helping You Increase Your Sales and Business Success" - that’s my promise to anyone who buys Brian Tracy products or services.nn"30-minutes or free" - was Domino Pizza’s promise and it helped them build a huge business, even though many people thought their pizza tasted like cardboard.nn"When it absolutely, positively has to be there overnight" - is FedEx’s promise to you when you need to make sure your documents or packages get their the next day.nnWhether it’s your ads, your mailings, your sales pitch or your web site - it’s the promise that you make that is the key to getting your prospects’ attention and interest. Charlie Cook calls it your 15 Second Marketing Message.nnWhen you make a promise, people expect you to keep it or they may want to see if you can, as in the case of Dominos.nnDo you have a 15 Second Marketing Message that includes the number one promise you make to prospects? Want to discover how much more business you could be bringing in if your ads worked better?nn"Charlie Has Written a Gem That’s a Must For Every Every Sales and Marketing Person"nnWhat’s the key to instantly increasing your sales by 50 to 300 percent?nnStart by crafting a compelling 15 Second Marketing Message using this simple selling strategy. Use it in your ads, on your web site and in your brochures and see your leads and sales triple.nnUse this link to discover the fastest way to increase your leads and sales >>nnhttp://www.mfsstore.com/briannnMagical Marketingnn

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