Barbara Spagnola
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Articles by this expert
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Article
Designing a High Impact Post Card
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of
April 29, 2010
Article
The Benefits Of The Postcard Campaign
Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for communicating with new and current customers. They are the perfect tool for announcing a new store opening; offering special discounts or just enticing the reader to find out more about yo
May 5, 2008
Article
Tracking Your Media Coverage
Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any o
May 2, 2008
Article
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into us
May 2, 2008
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Press Release Key Components: Who, What, When, Where And Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of jou alism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can
April 30, 2008
Article
When To Use A Press Release
After two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don’t have any budget for advertising? You are opening a brand new office in a different part of the City. You would like to invite the community for a grand opening celebration, but you don’t have the
April 30, 2008
Article
The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast This standard format is expected by every jou alist on your distribution list. It is a simple template that helps you to compose your press release. It ensures you have included the necessary informat
April 29, 2008
Article
Planning Your Postcard Campaign
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope to achieve from your postcard campaign? Do you want more sales, brand awareness or do you want to announce a new product or service to both potential and current clients? Who is your target audience? The more specific you can make your target audience the more successful your campai
April 29, 2008
Article
Local Versus National Coverage
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it would seem obvious that you would want to notify the public through local newspapers, newsletters, radio and television. You would also want to make sure the Press Release includes the actual dates you want the release published. If it is not published in a timely mann
April 29, 2008
Article
Repeat Mailings for More Business
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective. Our example is that of a mosquito abatement company sending postcards to households in Florida, every two-three months starting in January. January is not a month when you would expect swarms of mosquitoes, even in Florida. There is n
April 24, 2008
Article
Just the Facts Ma'am, Just the Facts
There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Fri
April 24, 2008
Article
How to Create Postcard Content
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you. As with your vacation postcards, the front of your business postcard should have an attention grabbing photograph or graphic, but it also needs an attention grabbing headline. It is important to
April 24, 2008
Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Concept Marketing Group Inc - Marketing Tools for Associations
With over 30 years of marketing experience and 15 years of working with associations, Concept Marketing Group Inc. knows what it takes to make your association profitable and put you in the spotlight. Our products and services will open up doors for new business opportunities including membership growth and retention
July 10, 2012
Website
Concept Marketing Group Inc - MarketingSource.com
Concept Marketing Group, Inc. is a holistic marketing consulting firm with a 30-year track record of successful promotions. Our expertise in fusing traditional and digital advertising channels means optimum visibility and maximum ROI for your company.
December 3, 2009
Website
Concept Marketing Group Inc.
Concept Marketing Group, Inc. is a full-service marketing consulting firm with over 30 years of experience in traditional marketing we assist in developing and implementing effective sales and marketing strategies for businesses through targeted, managed, strategic marketing campaigns.
May 28, 2008
Contacting Barbara Spagnola
Barbara Spagnola
CEO Concept Marketing Group
8655 E Via de Ventura Suite G-200
Scottsdale, AZ 85258
T - 800-575-5639
F - 866-858-7488