As a marketer myself, now and then I need some email marketing stats to prove my point,rnwhether it's writing content or standing my ground with a marketing strategy.
rnI know all too well how hard it can be to find the exact statistic you need.
rnSo for the next time any of you digital and email marketers need to explain your email marketingrnpractices, methods, or ROI, take a quick look at these 10 email marketing stats to prove yourrnpoint.
rn1. Email is the bestfunnelto distribute content.
To date, email still remains one of the most effective marketing funnels.
rnIf the first stat wasn't enough, you could tell them that 59% of customers say marketing emailsrninfluence their purchase decisions.
rnIf you need convincing yourself, did you know that bloggers who earn over $50,000 per year arernmore than 2x as likely to focus on email marketing technology compared to less-successfulrnbloggers?
Emails are now part of our daily lives. Marketo estimates that checking email is the #1 activityon the internet, with 94% of internet users getting online for this reason alone.
2. Email marketing's greatest value: High ROI!
If you were looking for a stat that would prove that the power of email still exists, this is it.rnWe know that social media (ads) are a popular option for brands to generate revenue, but thernfact remains that email is far from dead. According to the survey, workers between ages 25 andrn34 spend 6.4 hours a day checking their email. Unlike social media, more than a third of this agerngroup regularly check their email before they even get out of bed.
rnLet's not forget that email marketing is 40 times more effective at acquiring new customers thanrnFacebook or Twitter. This doesn't mean throwing out social altogether. What it does mean isrnthat using a mixture of social media and email can help to increase your lead generation andrnsales.
rnBut using emails won't guarantee a fast track to success. 29% of marketers look at ROI metricsrnto evaluate email effectiveness. You'll need to put thought into your email design, copy andrnsubject line, not to mention A/B testing to find your own secret sauce to email success.
rn3. Data collection makes or breaks your emails.
How you collect and store your data for future use can help your business to meet monthly KPIsrntarget, drive sales, and retain customers. Without the proper set up to collect relevantrninformation from your customers, it can put you at odds with how well your subscribers willrnreceive your email.
rnWhen you send an email, you’re not face-to-face with a customer, the truth is you don't knowrnwho is at the other end of that screen. With data collection, you'll be able to build a buyerrnpersona that helps you to create emails that your readers will actually want to read.rnFor example, you might be planning to send an email on how to take your multi-billion dollarrncompany to the next level.
rnBut hold on!rnYour data collection shows that you have a list filled with mainly start-up SME companies.rnHow likely do you think your email click-through rate and conversions will be what you wantrnthem to be?
rnA few email subscribers might open and read it out of curiosity, but any product or CTA won'trnget any attention because there's a deep disconnect between the audience your content.
rnHow Do You Collect Customer Data?
rnYou can collect data about your email subscribers on a voluntary basis with opt-in forms placedrnon your website and content. This can range from:
rnName & EmailrnBusiness titlesrnHow many employees the company may havernIndustry & NichernManagement level
rnWishpond's simple drag-and-drop editor makes it easy for any marketer to create amazingrnpopups, without the need for design or programming knowledge.
As useful as popups are, if they aren’t well constructed, timed properly or worded correctly, thenrnyou may end up losing conversions on your site instead. Try to avoid these 7 Website PopuprnMistakes That Are Hurting Your Conversion Rate.
rn4. Personalized emails help to increase sales
Personalized emails are emails tailored to the emails readers combining their data and needs. Itrncan be as simple as adding {First Name} or as advanced as showing items they previouslyrnbrowsed online in a shopping cart abandonment email.
rnAccording to the Smarterhq Privacy report, 72% of consumers claim that they will ONLY engagernwith marketing messages that are tailored to their interests — making personalized emailsrncrucial to your email marketing strategy. We live in an era where the customer wants to feel likernthe most important factor in your sales pitch.
rnIf you're still not convinced about the effects of using personalization in your emails, why not tryrncreating personalized subject lines for your next email. Lifecycle Marketing found that emailsrnwith personalized subject lines generate 50% higher open rates.
rn5. GIF emails are the new norm
The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.rnUsing GIFs in emails is now a go-to tactic for experts in email marketing campaigns.