Article

10 techniques to increase your capacity for innovation

Topic: SoftwarePublished January 4, 2020
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All organizations, companies, and people want to be innovative because innovation fascinates us, mobilizes us, promotes change and allows society to evolve. Every innovation is born with an idea, a solution to a problem or even a product of chance. While an innovative idea is the first step to innovate, the key is not to have ideas, but to execute them, and it is at this point that the problems begin. Innovation Vista LLC can be the perfect partner for you. Implementing ideas is complex, for various reasons, among them, for the technology necessary to do so, for the financial resources that this implies, for the capabilities that are available, among other aspects. But the most complex factor to manage is people and their ability to work in teams so that these innovation projects can materialize in innovative products, services or solutions. Therefore, creating a venture is not easy, however, it is necessary to start from the first step, creating a business idea, for this, I recommend you follow some of the following techniques to increase your capacity for innovation. 1. Adapt Analyze existing ideas in other industries, and see how it is possible to adapt them in the industry that interests you. 2. Search for reference companies Do research of companies that operate in other markets, which are not competitors because they are not in your market, take their business model and adapt it to your local market. 3. Get inspired by nature Notice how nature has solved many problems, you can imitate it and adapt its solutions. 4. Make a comparison Analyze what competitors are doing in industry, compare them and identify what their main differences are, what things they don't do, what things they are not giving to their customers, identify the spaces in the market where they are not. There are uncovered business opportunities. 5. Immerse yourself in the entrepreneurial ecosystem Sign up on the entrepreneurship sites to be informed, so permanently news of new projects will arrive, this will help you keep your eyes open in search of a good idea. 6. Use Google Alert Use Google alerts to be informed about entrepreneurship and innovation. In this way, you will stay updated regarding what is happening in the world on these issues. 7. Take advantage of brainstorming Ask your problem to a group of people (friends, family, etc.) and ask them how they would solve it, you will be surprised by the answers that many of them give you and help you shape your business idea, and best of all, It’s free. 8. Learn the art of asking The art of asking is basic in every entrepreneur. Talk to potential customers and ask them: How do you feel about your products today? What would you change? Which of the products you use are better? What brand do you prefer and why? What attributes do you value most? What attribute would you like the product to have? When inquiring, it is the customers themselves who will give you new ideas for your venture. 9. Boost for the rebirth This consists of adapting an old idea to the new times. Take a business idea or product that was successful in the past and adapt it to today's customers. For example, there is a whole market for old game consoles and vinyl music, you can sell these products or sell accessories for these nostalgic customers. 10. Try new markets You can also position yourself with your products and services in new markets that were not relevant before, but today are. For example, if you had a grooming business, today you can refocus your products towards pet care. You can also focus on markets with upward trends, such as senior citizens, personal care products for men, single-person families, among others.

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