Article

10 Tips for Organizing a Successful Twitter Fundraising

Topic: Social Networking and Social MediaPublished December 28, 2011

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The growing craze of Twitter as a marketing tool has encouraged non-profit organizations to use it as an important platform to serve their purpose. A large number of non-profits are using it of late for attracting significant donors and sponsors in no time and that too at a nominal cost. However, a few strategies are helpful to make your fundraising venture successful on Twitter. Here, we have come up with top ten tips that can help you increase your fundraising capacity through Twitter. 1. Twitter does not allow you to write much about your < href="http://www.acteva.com/nonprofit-fundraising-event-registration.html">non-profit fundraising goals. Clear and concise “tweets” highlighting “why” and “how” helps create a positive impact on the donors. 2. Staying in touch with your followers is the key to success, especially when you are using social networks for fundraising. You need to keep your followers updated about your fundraising venture by making regular “tweets” about various reports, donation available, and so on. It is an effective way to keep your audience engaged. 3. Try to generate enough buzz and excitement around your cause. Regular tweets about the cause and fundraising statistics can help you stir up interest in your followers. Use your creative skills to make your tweets visually attractive by incorporating Hashtags, unique avatar ribbons, and other special features available there. Visually attractive ads are likely to grab attention instantly. 4. Brief snippets of success stories and other related news items help you create awareness among a large number of people; this is likely to help you get more donors easily. 5. When soliciting donations through your tweets, make sure that you have mentioned the mode of payment as clearly as possible. 6. Proper timing is an essential part of Twitter Fundraising. Your tweets will not raise funds throughout the year, no matter how interesting these are. People are less interested to make donations at a particular time of the year, such as right after Christmas and during the Super Bowl or during national holidays. 7. To spread your message, ask your network to re-tweet your message. You are likely to reach a larger audience if your tweets get viral. 8. Your words should be supported by action. Let people know what you are doing to support the cause, how you allocate the resources, and how effectively you are using your them to support the cause. It helps you to build trust and credibility among your followers. 9. Praising your volunteers and appreciating your donors in your tweets help to encourage them for making new efforts. 10. Having authentic web presence is the key to a successful twitter fundraising. Make sure that you have an up-to-date fundraising website. Share the link of your website to your followers every time you tweet. So waste time no more! Start your twitter fundraisings today!

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