11 Tips to Get Repeat Traffic to Your Website

Repeat traffic is the bread and butter of an online business. It’s one thing to get a visitor to your website; it’s another for them to stick around a while, and an even bigger deal for them to return.

Why? Not every visitor to your website or blog will join your mailing list on the first visit. In fact consumers are more reluctant than ever about handing over their email address, especially to an unfamiliar company.

Following are 11 Tips every website or blog developer can do to attract visitors and create the best possible experience for visitors to your site.

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website.

3. Provide customers the opportunity to ‘opt in’ on special offers for discounts and promotions, a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this,” just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Create a dialogue with your readers with surveys and asking questions about controversial topics in your field.

10. Generate some buzz. If you have a new product or exciting announcement coming up, don’t hesitate to give your readers a taste of what’s so exciting. You don’t have to give everything away, just create anticipation, a reason why they should return for more information.

11. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.