3 First Online Sale Tips your Platform Needs

Your first online sale will be your barometer in determining the fate of your platform in the coming years. Some people may think that it is the hardest, but most people see this as an accepted challenge because it will be your deciding factor whether your platform will be able to compete in this dynamic industry or not. To most marketers, the first sale is the turning point of the business that if it turns out to be a failure, marketers will end up in the labyrinth of trying and failing until they give up. But this cycle can be prevented if you will be able to give much emphasis on three things your platform will surely need in nailing the first online sale.
Before you made your first sale you should be able to build a setup. A good setup consists of high-quality product in a competitive price, a responsive website and copy as well as quality leads and traffic that will test your set up. With these things in mind, you will be able to know the flow of your business which will guide you to keep on going.
Product
Most marketers would look for products that will give them insight on how much they will profit from it without compromising the quality of the product. Any marketers can compete with the quality of the product but not with the price which makes things even tougher. However, you cannot grow your business with a mediocre product because it’s too expensive. So what can you do to get customers and keep them? Here’s how.
• Offer free trial – Free trials will give you feedbacks about the product you are selling. This will help you determine what your target market think of your product and services. You will be able to identify the weak and strong part of the product, setbacks that will prevent prospects from patronizing the product and improvements needed to make it more appealing.
• Send free samples to influencers – social influencers from different industries has an enormous number of followers and sending them free samples gives you the opportunity to let them know their hard work is much appreciated. Having your product mentioned on one of their platforms can spike up your online visibility and traffic, plus the fact that you’ll have their seal of approval from the experts in the industry.
• Sell products in wholesale to other retailers – Aside from the consumers, selling your products to other retailers can increase your cash flow. You enable them to market your products for you and spread the words about your great merchandise as they purchase it. To put it bluntly, selling wholesale indirectly boost your consumer sales.
• Offer a contest or giveaway – Freebies can help you build consumer trust as you modestly launch your sales effort through contest and giveaways. It does not have to be grand, but it should be something that your customers can rely on.
• Go visual – visual representations of your products will speak for you. People spend much time looking on pictures rather than content so you should take this advantage on showing what consumers can anticipate from your product by snapping out pictures that tell a story about your product or services.
Responsive Website and Copyr
In this internet age, lots of people rely on their mobile and other devices when they wanted to know something. Once they heard something that is not familiar to them, they immediately take their phone or log on to the computer to browse the internet and see what it is just to feed their curiosity. So how can you share valuable information about your products? Here’s how.
• Blog it – Blogging is a content marketing strategy that helps your brand be known in the World Wide Web. This is a great way to build trust in your product and have people be informed about it. It gives you something to share on social media sites and helps you get page ranks on a search engine which increases your online visibility.
• Make a Publicity Stunt – this is an effective trick for a successful first sale. PR stunts allow you to gain loyal followers and customers from the unusual, hilarious or remarkable things that you do that are worth the attention of the media.
• Press Releases – This will help you attract media attention that could propel your first sale. By publishing a press release that is newsworthy and could spark up the interest of the public, you’ll be able to get a massive response which in turn could generate traffic to your platform.
Quality Leads and Trafficr
The quality leads and traffic that your platform can generate will tell you how good enough your products in your site to buy. You’ll know that you have quality leads if most of the visitors in your website make conversions. And if you want to drive a good traffic towards your platform, here’s what you can do.
• Adwords – experimenting on AdWords has the potential to drive traffic to your website. This pay-per-click advertising appears on every Google search results page which is a good way to make your product or services more visible to the public.
• Email list – building a marketing email list is important because you will be able to distribute your products, information and content to the personal inbox of your previous and potential customers.
• Tweet it – Tweets with regards to your products and services awakens the curiosity of the consumers about the industry you are into which could lead them to your landing page.
• Establish connections in Linkedin – Getting connected to other suppliers, companies, and related ventures gives you an opportunity to get engage with business owners, post questions and converse with other Linkedin members.
• Interact through Facebook – never underestimate the power of Facebook in engaging with your family, friends, acquaintances and other people who will be talking about your product. Creating a business page in Facebook will help you establish a stronger consumer engagement and trust which in turn can be converted into sales.
These are the most efficient way in boosting your first online sale that your platform probably needs. Long term engagement and establishing trust is the key to make your first sale a success, which is why, focusing on this three things aforementioned is very important if you want to get new customers and keep the existing loyal followers in good faith with your products that your platform are offering.