3 Easy Ways to Grow Your No 1 Asset: Your Client Database

Your Database or ‘List’ as some people call it, is one of if not the greatest asset in your business. Your List are your subscribers, people you communicate with regularly usually via email, and who you build a relationship with.

Growing a subscriber base that is really responsive to your messages, that loves what you do and that responds to your offers is extremely important for your business success. Quality is more important than quantity here and again, you want to make sure the number of relationships you have grows steadily. The more relationships you cultivate and the better your subscriber knows, likes and trusts you the better.

Believe me, the more your database grows, the easier it is to market your programs and products and the more money you are going to make, simply because you will reach more people who are ready to do business with you at any given point in time.

So how do you grow your subscriber list quickly with lots of ideal potential clients who respond to your messages?

It goes almost without saying that you MUST know your ideal client profile. Knowing your ideal client makes it easy to tailor your message and to show them that you have the solutions they are looking for. So know their age, their gender, their income level, their typical life circumstance (eg are they an entrepreneur, a mom, an employed professional etc.), their attributes: eg. are they tech savvy, have certain hobbies, passions etc.

Here are 3 things you can do that tend to help your ideal potential clients find you and become your subscribers:

1. Write an Article about the most pressing problem your ideal clients have and outline your solutions. Be generous and give some of your best strategies. Telling them what the strategies are will inspire your ideal client to see what is possible for them and will position you as the ‘go-to’ Expert. Submit the article to relevant article directories on the internet, make it available as a newsletter contribution for other people in related industries who already have a relationship with your potential clients, or post it on relevant resource sites. Make sure you add your contact details including your website link at the end motivating people to go to your site to get more information.

2. Do a free teleseminar on the topic you wrote the article about. Collaborate with people in related industries who already have a relationship with your client base. Ideally your service should compliment theirs. Arrange for them to promote and endorse your free teleseminar to their subscribers. Their subscribers need to come to your website and leave their name and email address to get the free teleseminar. You can then start to engage them in a conversation by educating them about possible solutions to their most pressing problem. Again, be generous with your expertise but don’t give away ‘the whole store’. Make sure your collaborator benefits from this relationship so it’s a true win-win.

3. Create a massively valuable free giveaway that people tell other people about because it’s so valuable. You can record your free teleseminar and make the recording available to your subscribers. If it’s good they are going to want to tell their friends about it and so they come back to your site. Again, to get the free giveaway they need to register on your website and give their name and email address helping you to start a conversation with them.

Don’t be afraid to give great value, it will pay off for you, it always has for me. I know that a lot of my subscribers read my ezine, come to my free teleseminars and tell their friends and colleagues about it. People do start to know, like and trust me and that’s what growing your List is all about.

So go and spread the good stuff you have and you’ll attract lots of great new subscribers for your tribe!