Article

5 Ways To Keep Your Product Line Fresh And Profitable

Topic: Home BusinessBy Lisa SuttoraPublished March 20, 2008

Legacy signals

Legacy popularity: 980 legacy views

The competition for work at home businesses that make money on eBay continues to grow and successful sellers don’t have the luxury of sitting back and simply enjoying their profits. There is a constant need to keep your product line fresh, viable and distinctive from what others in your category are selling.

Customers grow tired of things that have been on the market for a while and tend to seek change just for the sake of change. Additionally, since they are really looking for solutions to their problems, buyers are almost always willing to try something new just in case it is better than what they have now.

Knowing what to sell online, not just today, but for the months and years to come, involves keeping your pulse on the market. You must look outward, turn on your "receiver" and observe what is going on in the hearts and minds of consumers. Read what they read and listen to what's being said –- not just by individuals -- but on blogs, TV shows and your competitions’ websites.

Make it your business to know what trends are happening in your industry. If you sell lamps, track what people are buying now, what new styles are on the horizon and what design shows and magazines are featuring. Try to continually add newer versions of your existing products, even if it just involves offering color alte
atives. If you skip this step you’re likely to go straight to the step of marking down products that didn't sell simply because they became old-hat when you weren’t paying attention.

Remember also that “new,” “deluxe” and “upgrades now available” are great inducements for repeat purchases. Make sure you know enough about whose buying from you to identify other things they might be interested in and add them to your offerings.

Another important thing to remember is that everyone wants to market the latest “hot” product on line. Unless your business is large enough to buy Google Adwords, banners and the like, stop chasing mainstream products. It’s not worth fighting the competition when there are plenty of niche markets that can be conquered more easily.

Stay ahead of the pack through innovative product sourcing and watch your profits soar!

Article author

About the Author

An internationally known product sourcing and trending expert, Lisa Suttora has coached thousands of eBay entrepreneurs in building a successful eBay business. Lisa is the co-author of the best-selling product sourcing book “What to Sell on eBay and Where to Get It” from McGraw-Hill publishers and the Product Trending Editor for the Product Sourcing Radio Show. To receive your free e-course “15 Ways to Make Money on eBay” go to nwww.whatdoisell.com/15ways. n

Further reading

Further Reading

4 total

Article

Small businesses face many challenges in today’s fast-paced world. From managing daily operations to ensuring the safety of employees and customers, owners must juggle multiple priorities. One area that often doesn’t get enough attention, but is critical, is security. Protecting physical spaces, sensitive information, and valuable equipment is essential for the smooth operation of any business. For small businesses, traditional security methods like standard locks

December 9, 2025

Article

Venetian plaster is also becoming more and more popular throughout the UK because of its attractiveness and endurance as well as for the luxurious look it provides. It has marble dust and natural lime putty in it, and it produces a high-quality polish finish that attempts to duplicate the appearance of the natural stone. When applied correctly, it provides a finish that is not only aesthetically pleasing but also durable and breathable. Although traditionally paired with livi

May 16, 2025

Article

Telecommuting has finally reached all of us today, and an ideally organized professional home office is needed to work effectively. But then again not everyone among us is lucky enough to be blessed with that large space set aside for a fat-sized desk. That is where a light oak console table comes to the rescue. With its thin profile to its icy appearance, it is ideal in creating a functional home office without consuming so much space. If you are one who likes a method of tu

March 14, 2025

Article

As the area shifts toward cleaner and further sustainable strength solutions, solar electricity has won extensive traction in houses and groups alike. In Perth, a city diagnosed for its considerable sunshine, solar energy is increasingly becoming the move-to answer for the ones seeking to lessen their strength fees, decrease their carbon footprint, and benefit from greater independence from the grid. While solar panels have long been a well-known desire for harnessing solar p

November 6, 2024