Article

5 Essential SEO Resources to Get More Traffic to Your Website

Topic: Internet MarketingPublished November 28, 2009

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We all need traffic to our sites, and preferably that of the organic variety. (i.e Traffic derived from users using the search engines ) Some of us are aware that the majority of SEO (Search Engine Optimisation) activities take some time to take affect. Here are 5 SEO Resource items to work on quickly, so you can start seeing (at least) a small growth in the site traffic.

Getting Organic Traffic can be complex and enduring, and it’s influenced by some different factors, including:

* The existing optimization of your site
* The age of your domain and,
* Your skill in working with these

There are ways however, to get SEO results that you can begin now that will result in a large improvement.

1. Keyword Basics:

Do your research – this is of most importance.

Free tools and services at your disposal such as the Google external keyword tool (search for this on google it will pop straight to the top). Once you’re up to speed with that move into the paid (more advanced) programs and tools out there. Keyword density is a thing of the past, there is no density you should be shooting for. A natural inclusion of your targeted keywords is the current emphasis, working them in when ever possible without being artificial or excessive.

Hint: The quickest results can be made by targeting a bigger number of keywords than have a reduced level of competition.

2. Create The Best URLS:
There are many steps that go into building the best URLs. Start from selecting a domain name that is easy to remember, short and includes your main keyword. Whilst hyphens are acceptable, remember though anymore than two begins to get spam-like and excessive.

For your individual page name(s), include a relevant keyword, so that each URL looks something like;
"www.your-keyword.com/targeted-page-keyword.html" When possible, avoid using dynamic page variables such as sessio
IDs.

These add a lot of unnecessary junk to your URL's.

Hint: If you already have a site and can’t alter the page structure to use your terms in it’s URLs, then you may want to consider buying additional domains (to create mini sites) that support various areas within your chosen niche. These mini sites will drive traffic to your primary site.

3. Look for Long Tail Terms:

Long tail keywords are often the secret to top search engine rankings. Long tail terms include at least three terms or more, and when you find the ones pertaining to your niche you will be facing less competition. Additionally, the resulting traffic you’ll generate as a result will be much more targeted, andit follows that you'll see better results.

Hint: It will help to add long(er) tail keywords into your URL’s as well (ref #2). Doing a quick scan and you will see thatrnmost “experts" agree. The buyers are found with the Long Tail words.

4. Smart Internal Links:

Websites should always properly use their internal links to their own advantage. It’s a simple way to assist each of your pages gain a higher and more targeted search engine ranking. Make sure to include each page’s main targeted keyword or phrase in the internal link, and always be sure to reference your other pages with links within your website's content as much as possible when appropriate.

E.G: You sell a type of appliance. Make sure that anywhere that your term is found on your website that the keyword is linked to the specific appliance page. This will assist the individual product page rank higher in the search engines.

5. Use HTML:
The benefits of various script languages and other code are lost when they aren’t searchable in the search engines. Everything you do you want to be assisting your cause of ranking. This means staying with easily accessed HTML for your website(s). Avoid too many forms, frames of any kind, or any code that is not searchable.

Hint: Migrate toWordPress. Google Loves Wordpress. If you haven’t yet, look for ways to use WordPress for your business.

Article author

About the Author

As a successful Online Entrepreneur & Business strategist, Richard Baldock leads by example and teaches self-motivated people to become entrepreneurs and achieve their income goals whilst working for themselves using the power of the internet. For a free copy of Richard's Dirty Dozen SEO Checklist". Visit his blog at RichardBaldock.com

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