6 MCLESSONS IN MARKETING
McDonald’s customers took note when the burger they were promised in their marketing ads came up short in comparison, reminding us that honesty is still the best policy when it comes to what we’re telling people about our product. That obviously goes for pictures too.
2) Placement is Important
This little bit of simple marketing is proof positive that even the best marketing campaigns can fail when they aren’t delivered in the right way. Just another reason why targeted marketing is always going to be better than the spray and pray method of mass marketing.
3) Never Stop Trying
They currently spend millions of dollars on marketing every year, utilizing just about every media known to man. But even through all the marketing fails, when you consider that McDonald’s opened its doors 1955 and have been going strong ever since, there certainly must be something in that secret marketing sauce.
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