Article

7 Secrets and Traits of Successful Video

Topic: Marketing StrategyPublished July 13, 2010

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Hi! I’m Maria Andros, founder and CEO of Video Marketing Queen, Inc. Each one of us has a passion for a cause, a commitment, family, etc. I’m passionate about teaching entrepreneurs and businesses around the world how to increase profits, attract new clients and create a celebrity like following online.rnIt was back in 2007, that I became an entrepreneur online. I started sharing my story by making simple videos. Through simple online video creation and online video distribution, I was able to build relationships with my clients. I’ve empowered these entrepreneurs to successfully attract their own clients and helped them expand their online brand awareness while growing the size of their list. rnI want to help you take your business and your life to the next level. I’ll provide tools and guidance to create phenomenal results and increase conversions to your website. You’ll learn how to leverage the power of internet video marketing, social media and Personal Branding.rnBut before you start to make your video for the web, you want to make sure that you make videos that will call your customers into action. There are seven secrets and traits of making a successful video:rn1. Manage the customer’s emotional staternIf you’re not good at this, don’t worry. I’ve built a muscle for this. I’ve trained myself. Through practice and perseverance, I became a master of persuasion and influence. I had no knowledge of this before. So, if I can do it, so can you. rn2. Being able to build trust and a relationship with your customers/prospectsrnDeveloping trust with your customers, results in long-term relationships of shared interests with your prospects.rn3. Create and sustain interestrnIt’s basically being able to pique your prospects’ curiosity creating a desire to watch your video. If you don’t build that curiosity and interest from the beginning, you won’t get the conversions you want: getting people to watch your videos and then go to your website. Your website is your store.rn4. You want to be able to qualify your prospectsrnYou can do this by finding your customers’ deepest needs. You have to know who your customer is. rnIf you don’t know who your customer is, you won’t be as strategic and as successful as you should be. Once you know who your customer is and what they’re looking for, you start making money. That’s when you start becoming a force of influence online. rn5. To be able to explain the problem better than they (your customers) canrnEben Pagan teaches that when you explain the process better than your customers can you’re on the right road. He is able to explain the problem better than I can. That’s why I spent $10,000 on his seminar. He had what I was looking for. That’s what the top marketers in the industry do. rn6. StorytellingrnMany people go online just pitching and selling. Sharing parts of your life is a good way to build that sense of relatedness with your customers. rn7. Powerful call to actionrnIf you have a great video and you’re putting it online but you don’t have a powerful call to action, it won’t convert. You’ve got a great product or a great program that will truly benefit your clients. Don’t be shy. Your customers need what you’re offering tell them how to get it and get it now.

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About the Author

Maria A. Andros – The Video Marketing Queen is the Internet’s leading female authority on Internet Video Marketing. Her goal is to teach you how you too can leverage the power of Video Marketing, and Personal Branding to take your life and business to the next level. For More information and other Free Internet Marketing Videos visit http://www.mariaandros.com.

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