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8 top Search Engine Optimization Tips

Topic: Home BusinessPublished February 10, 2010

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Tip 1: Search Engine Friendly File And Folder NamesrnAlways use search engine friendly file and folder names on your sites. Be sure tornuse hyphens and underscores in all your names and preferably have the URLsrncontain the keyword that relates to the page. For example if the page is aboutrnweb hosting, then the file name could be web-hosting or web_hosting. Tip 2: Keyword Rich Domain Name or Subdomain NamernTry to include the main keyword for your site in your domain name – or in thernsubdomain name if you are using subdomains. Use hyphen separated domainrnnames for search engines to recognize them. For example: web-hosting.com – orrnfor a subdomain: web-hosting.mysite.com. Tip 3: Keyword ResearchrnIt's important to do thorough research before deciding what keywords you'll focusrnon when optimizing your website. Here’s some popular tools you can use:rnDigital Point Keyword Suggestion Tool Tip 4: Site MaprnCreate a site map for your site and submit the site map using Google'srnwebmaster tools. A site map will allow the search engines to easily find all thernpages within your website.rnLink: http://www.google.com/webmasters/sitemaps/ Tip 5: Use Of H1 TagsrnIt's been shown that using H1 tags, and even H2 tags are good for optimization.rnBe sure you put your website's headlines inside H1 tags. You can use CSS torndetermine how the tags are displayed or the tag will be very big by default andrncould make your page look ugly. Using a css file will enable the tag to blend nicelyrnwith your design. Be sure your H1 tags are keyword rich. Tip 6: Menu LinksrnFor further on site optimization be sure that your menu links are keyword rich. Berncreative with your menu text titles and have a few of them be actual keywordsrnthat relate to your website. Tip 7: Meta DescriptionrnUse a meta description tag. Google actually pulls your meta description tag whenrnspidering your website, and so does Yahoo and MSN. It is also shown in thernsearch engine results on some search engines. Hence it's worth having a wellrnwritten and keyword rich meta description tag. Keep your description under 200rncharacters (100 is better).rnA meta description tag looks like this: where XXXX is your description. This tag should be placed somewhere in betweenrnthe and tags on your web page. Tip 8: Meta KeywordsrnNot all search engines index meta keywords, but it's still a good idea to have arnmeta keyword tag just in case it's indexed or have some kind of relevance.rnA meta keywords tag looks like this: where XXXX is your comma separated keyword list.rnFor example: “web hosting, hosting, websites”rnThis tag should be placed somewhere in between the and tags on your web page.

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