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Do You Have the Emotional Mindset to Sell Big Ticket Programs?

Topic: Marketing StrategyPublished February 6, 2009

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When I give one of my live talks, the section that gets the audience the most excited is when I walk them through how to launch their own “”Big Ticket program” (what I call a “Platinum Style Program”).nnTruth is, it isn’t lack of skill, capability or experience that holds most coaches, speakers and trainers back from launching their first Platinum Style Program. It’s their “emotional mindset.”nnWhat’s an emotional mindset?nnIt’s the belief you hold, with passion and commitment, that what you do has the power to transform the lives of your clients.nnYou do believe that, don’t you?nnYou see, it works like this: a belief held that strongly creates powerful emotions within you. Those emotions then infuse you with purpose and drive to fulfill your Soul’s Divine Purpose™ (that’s the transformation you are passionate about helping people achieve).nnWhich is what I love about the whole Platinum Style Program model. There’s no way you can hide out and play small, scared to expand and doubting whether people will pay you more for the same services you currently deliver.nnWhich is a dangerous strategy to follow anyway. Because in today’s economy, if you’re hiding out, playing small and just trying to get by with what you’ve got, your business is actually sinking.nnMy experience is that a business that isn’t growing is actually dying. And for a business to grow, YOU have to grow first.nnSo what do you do when you WANT to step into “next level thinking,” yet emotionally, you’re feeling scared, doubtful or unsure?nnTo help you out, here are my three PERSONAL tips on how to create a powerful emotional mindset. What this will do for you is help you take your business “platinum” this year!nnTip #1 Keep Your Focus On Your VisionnnThis may sound simple, but honestly, unsuccessful soul-preneurs get so focused on the day-to-day details, they lose their emotional connection to what they’re trying to achieve in the first place.nnSuccessful soul-preneurs share their vision with their coach or mentor, who is the person that can hold the vision with them, and for them, when they sometimes lose sight of it.nnI’ve invested tens of thousands of dollars in participating in high-end coaching programs (yes, even BEFORE I “had” the money!) simply because I knew that my mentor would help me create a bigger vision for myself and totally bust me if I lost sight of it. Since then, I’ve taken my business to 7-figures. Clearly this strategy has worked!nnTip #2 Follow A Step-By-Step SystemnnYou can either create your own system or use someone else’s. Either way, following a system will help you feel confident and secure, knowing that you’re taking steps proven to work.nnWithout a system, it’s too easy to feel uncertain or doubtful, which sabotages your emotional mindset. Remember, all of the marketing information you’re learning won’t take you to your next income level if it’s not backed up with confidence and clarity.nnTip #3 Get Comfortable Feeling A Bit UncomfortablennThe thing about emotional mindset is that if you stay locked into feeling comfortable then you’re not growing. Successful soul-preneurs understand this, and soothe themselves with the knowledge that feeling a little uncomfortable is a natural, normal sign of growing into “next level thinking.”nnThe best way to get comfortable growing into your richest, most powerful self is to hang out with others who are doing the same thing. This way, you not only are continually inspired, but you’re continually supported as well. Trust me, that feeling of belonging will help you immensely as you up-level your business this year!nnYour Emotional Mindset Connect These Dots Together…nnOnce you make the decision to create a “platinum” emotional mindset, you’ll connect the dots between the information you continually learn and the results you’re creating. Ignore either one and you end up empty.nnNow is the time to commit to expanding your emotional mindset so that your business can grow too!

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About the Author

Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in their businesses? Check out my web site, KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar "7 Simple Steps to Create Your Multiple Streams of In-come "Money and Soul" Business.

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