Fantasizing or Marketing?

Opportunity Seeker or Entrepreneur

Now why do I equate “opportunity seeker” with fantasizing and “marketing” with entrepreneur? It is simply this: opportunity seekers are, well, seekers. Entrepreneurs, on the other hand, are “undertakers”. Now I realize the mortuary business has pretty much ruined that word, at least in the English speaking world. The word comes from the French language and means: one who undertakes (some task). Well that’s it; opportunity seekers talk the talk, entrepreneurs walk the walk. They actually do something.

Now I understand that you say that you want wealth. But here is the question: should you be believed? Let me give you an illustration. Do you know people who talk about health but don’t get any exercise, don’t eat quality foods and don’t watch their weight? Well, do you really believe them? See my point? Wealth and health have many talkers but not so many walkers.

Facts, Information, Truth

Now I hear some people say, “That’s my problem. I am a seeker; but there is a good reason for it, you see, I don’t KNOW what to do.”

And that brings us back to health again. Of course health is a tricky subject; how much and what kind of exercise should I get? What are high quality foods? Of the one thousand or more weight management plans out there, which ones are truly useful? You see the problem here? Facts, information and truth are easily lost in the mire.

That’s true of wealth creation as well. I understand that there are 150,000 new home based business started each week. And do you know what many of them are doing? They are making a list of 100 people they know to share their business with.

Now answer me this question: what traditional businesses do you know that make a list of their friends and family and actually think that they are going to build a 6 or 7 figure annual income this way? Can it work? Yes. Will it work? Rarely. The fact is most people simply don’t know what to do. They want to be walkers, but they don’t know where to walk. So they keep talking about it, seeking the perfect opportunity, bouncing from product to product, company to company and plan to plan.

The Perfect Product

Let’s stop here a minute. Tell me, what is the best hamburger you’ve ever eaten? In my case, it’s a What-A-Burger. Years ago I moved to Corpus Christi, Texas. I wanted a hamburger and a friend of mine said, “Let’s get a What-A-Burger.” I never heard of it. It was incredible. I live in South Carolina now; it’s wonderful in South Carolina except for one thing—they don’t have What-A-Burgers here. My mouth is watering just writing about them.

How did you answer that question, what is the best hamburger you ever ate? Of all the options possible, I’m going to guess it was not a MacDonald’s. I’m not saying they are bad; they’re not—but the best? Well, I don’t think so.

But here is an interesting fact; MacDonald’s is the largest hamburger restaurant in the world. Why? If it is not because they make the best hamburger in the world, then what is the reason?

The reason is simple; they have the best hamburger marketing plan in the world. There is a lesson here. Product is important but marketing is critical. My point? Represent a good company and product; it is very important you do so. But the best product in the world will go nowhere without a first class marketing plan.

A Better Idea

Chasing the perfect product is not the answer. What is the real answer? It is the creative use of the Internet to drive an endless supply of leads to you, leads that are specifically interested in multi-level marketing.

But you don’t know how to do that! You’ve checked the Internet; there are hundreds of “plans” there on how to start a business—which product, which plan?

Don’t worry about the perfect product, instead, above all, focus on the marketing plan. And just what is the best marketing plan for a MLM business. It is a plan that uses the power of the Internet to drive an unlimited supply of interested people to you, each one of them seeking information on how to achieve wealth.