Handling Objections: Is MLM An Ethical Business?

An ethical company is one which makes a consumer’s life better regardless of which method of distribution the company chooses to use to make their product widely known. It certainly isn’t the distribution method that a company chooses to use that decides whether or not it’s legal or ethical. There are scams as doctors, there are scams as government, there are scams in store fronts, and there are scams in telemarketing.

The way that a product is made widely known is called distribution. There are five main categories of distribution.nn#1) The Store Front:

A company buys or rents a store in a busy area to get walk in traffic. They hire a sales representative to communicate with the customers who walk innn#2) Direct Mail:

A company buys addresses of potential customers and they hire a marketing person to write and send written communications about products and services to them through the mail. The sales person is a communicator who writes written language.nn#3) Telemarketing:

A company buys a list telephone numbers. They then hire and train sales people to call and explain and sell products and services over the telephone. nn#4) The Internet:

A company puts up a website and advertises to get traffic. Similar to direct mail, the marketing occurs through written communication. nn#5) Multi-Level Marketing (MLM)

A company brings in sales representatives who want to sell products and services and train others to do the same.

Do you ever wonder why do so many scams use multi-level marketing as their distribution method?

It’s because MLM is so powerful.

If a scammer deploys a scam through telemarketing, you wouldn’t attack the telephone as the culprit. If somebody used a rock to kill somebody, you wouldn’t don’t blame the rock. The people running the scam are the ones with the bad intentions.

The method of distribution doesn’t assure that a company is ethical or not. MLM just happens to be very effective because word of mouth passes much faster than any other method of distribution. The reason that MLM has gotten so much attention is because it is powerful.

The 10 ethical communication qualities of a professional inviter are as follows:n n 1. Be interested in the prospect. n 2. Don’t be distracted by anything when you are talking to the prospect. n 3. Have a sincere friendly facial expression. n 4. Use the right amount of assertiveness. Don’t push them. n 5. Communicate easily. n 6. Make sure your body doesn’t distract the prospect. n 7. Tell the truth. n 8. Know what you are talking about. n 9. Communicate at the prospects level. n 10. Have the intention to make the persons life better.

You cannot go wrong with these qualities unless you use any of them to promote an unethical scheme or a scam.

The way to ethically build a business starts with getting customers. This doesn’t mean that you should move into direct sales. This also doesn’t mean that you should do nothing but sell products. What this means is that you should focus selling a product that makes peoples’ lives better. I recommend that you get enough customers to absolutely know the process of getting customers and that you can train other people how to get customers.

The second step to building an ethical business is to get a distributor and teach that distributor how to get customers and after that person can get customers then you teach that person how to get distributors.

This is the way that it your business has to be built. It’s ethical to build your business this way and it’s the only way to retire because if you don’t do that you’re always going to have to be pumping the system.