How Color Sells: Chocolate Is Sexy and Dependable!

Color is about more than interior design and fashion. It is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments; color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know the psychology and the cultural differences you can layer hues from light to dark, subtle to bold, to achieve the desired response.

Brown, it’s dependable, reliable, and solid. Do you realize we don’t ship, we UPS, good old Brown! These guys knew what they were doing when they chose brown for their logo. Having a company perceived by performance and branding as trustworthy and steadfast is priceless. n
Several years ago, in fact, UPS was profiled in the marketplace section of the Wall Street journal in a feature that suggested many of the drivers were having affairs with customers on their routes, brown is SEXY too! Now granted this may not have boosted their reliability but it certainly made them memorable.

Brown is also the color of the world’s favorite sweet, chocolate. And you must know that it is far easier to sell chocolate, mocha, Godiva, and caramel than brown. By using your customer’s sense of taste you will generate desire and emotion, not to mention start them salivating. Whether you are selling actual chocolate or something with that color, the point is to make it mouthwatering.

Brown is also the color of the 60’s; it is an earth friendly color. Gaining traction with today’s eco-friendly designs, brown is a grounding force for many of nature’s brights. It is also a great neutral, much warmer than black or white and looks terrific paired with the jewel tones of sapphire, topaz, amethyst, ruby, and emerald. It can go walnut with a black undertone for a cooler feel or more caramel with gold highlights for more warmth.

Used right brown can be sexy and reliable and that’s a unique combination no other color can boast! Once you have mastered the mystery of color, you can put the psychology to work for your success and even your profit!