Article

Increasing Your Value

Topic: Career DevelopmentPublished April 27, 2009

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Your goal is to organize your life in such a way that you enjoy a good income, a high standard of living, and that you are the master of your economic destiny rather than a victim of changing economic times.nnContribution is the KeynYour job is an opportunity to contribute a value to your company in excess of your cost. In its simplest terms, your job is as secure as your ability to render value in excess of what it costs to keep you on the payroll. If you want to earn more money at your current job, you have to increase your value, your contribution to the enterprise.nnAdd Value Every DaynIf you want to get a new job, you have to find a way to contribute value to that enterprise. If you want any kind of job security, you must continually work at maintaining and increasing your value in the competitive marketplace.nnAnd here’s a key point. Your education, knowledge, skills and experience all are investments in your ability to contribute a value for which you can be paid. But they are like any other investments. They are highly speculative.nnKnowledge and Education Are Sunk CostsnOnce you have learned a subject or developed a skill, it is a sunk cost. It is time and money spent that you cannot get back. No employer in the marketplace has any obligation to pay you for it, unless he can use your skill to produce a product or service that people are ready to buy, today.nnPrepare For Your Next JobnWhatever job you are doing, you should be preparing for your next job. And the key question is always: Where are the customers? Which businesses and industries are growing in this economy, and which ones are declining?nnWhere is the Future?nI continually meet people who ask me how they can increase their income when their entire industry is shrinking. I tell them that there are jobs with futures and there are jobs without futures, and they need to get into a field that is expanding, not contracting.nnLearn proven strategies and techniques for greater achievement with Create Your Own Future.nnNever Be Without A JobnThere are three forms of unemployment in America: voluntary, involuntary, and frictional. Voluntary employment exists when a person decides not to work for a certain period of time, or not to accept a particular type of job, hoping that something better will come along. Involuntary unemployment exists when a person is willing and able to work but cannot find a job anywhere. Frictional unemployment is the natural level; this includes the approximately 4 or 5 percent of the working population who are between jobs at any given time.nnThree Keys to Lifelong EmploymentnHowever, there are always jobs for the creative minority. You never have to be unemployed if you will do one of three things: change the work that you are offering to do, change the place where you are offering to work, or change the amount that you are asking for your services. You should consider one or more of these three strategies whenever you are dissatisfied with your current work situation.nnAction ExercisesnHere are two things you can do immediately to put these ideas into action.nnFirst, look around you at your current job and find ways to create added value every day. There’s always something more you can do.nnSecond, identify the kind of work you want to be doing in the future and then make a plan to develop the knowledge and skills you will require to do it well.nnCreate Your Own Futurenn

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About the Author

nnnBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year. He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages. You can learn more about Brian by reading his blog or visiting his website. nnnnnnnn

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