Patent Analysis: Search Engines Dealing With Inbound Links

Just recently, Yahoo was granted with patent analysis from the time it was filed since 2002. A patent analysis is a certain tool that shows how link texts can be useful in increasing the relevancy of rankings of a particular web page. It also provides interesting details on how link texts can be useful for search engines.

The Importance of Link Texts

Most of the major search engines focus much on the texts to be used in the links that will be helpful in the linking of web pages. Some web pages are more oriented and give relevance on the searched term of the web surfers. However, there are some web pages that get higher rankings on search engines even though they do not contain the searched term as long as they are link to web pages that contained the search terms. This idea had been demonstrated with several Google bombs.

How Do Search Engines Treat the Link Texts

Have you ever thought why link texts are very important for search engines? Well, the answer to this wandering is very clear since link texts give weight to search engines while indexing web pages. In this way, the patent analysis becomes important since link texts can be broken into parts called the “tokens”. Here is a sample that can be use as reference:
Page 306 has phrase "best Louis Armstrong site. The tokenization produces the following tokens:
"Best Louis Armstrong site"
"Louis Armstrong"
"Louis"
"Armstrong"
"Best"
"Best Louis"
"Best Armstrong"
"Best site"

For each of the tokens above, the algorithms of search engines are calculating the weights. If the weight exceeds the threshold.

How Weights are Calculated by Search Engines

The sequences of every word or word for word are greatly considered by most search engines especially on how often the token appears in the index in every found word in link texts. Search engines also consider on words that usually appear the least frequently in the search indexes. One reason for this is that some words are more often related to the searched topics. Furthermore, tokens that appear more often on link texts give higher weight of pointing to the special web pages.

The Importance of Patent Analysis to Your Websites

Most of the major search engines use the method of patent analysis to be able to rank pages. To make sure that you can get high rankings on the displayed results of search engines your website should have good inbound links with the right link texts. Web pages or sites with good optimization are important since it provides relevancy of the keywords to the search engines. In this way, the higher the chances are that the web pages are displayed with high ranking results.

The DOs of Getting High Rankings on Google and Yahoo

In as much as you can, optimize your websites with keywords. Special keywords are also best for your websites.

Try to secure many inbound links if possible for your websites. These links should be able to use the targeted keywords in the link texts. Avoid using exactly the same texts over and over again. You can vary your link texts but use related words of different expressions for the links of your websites.