Personal Branding: It's All About You!

Network Marketing (Direct Sales, Internet Marketing, Online Business) is all about you. It is about branding yourself. It is not about your product, service, or opportunity. Your company pay plan means nothing. Even the famous and rich founder of the company or their track record can be totally forgotten. Keep reading and you will learn why.

The Network Marketing arena is actually a small world. You will find a lot of the same people joining a lot of the same programs or companies. If you have been in this industry long enough you are probably used to seeing the same people again and again, as you and them are exploring the new life that enters our industry at a rapid pace. It is normal for most people and even expected to be in many more than one business. In fact, it is not uncommon to be, or have been, part of a dozen or even more over time.

How can this benefit you as a network marketer? It is not only you who sees other marketers time and again, they also see you time and again. But in order for you to make an impact on them and draw them to you, you need to make a positive impression that will be a memory attached to your name. To be the person that this person decides to join the next business under you need to attract them to you, and they need to like you. This means you need to create personal branding for yourself. You need to create an opportunity for them to actually WANT to be a part of your business, buy your product, or whatever else your final goal is.

As I said in the introduction, people are not interested only in the product, service, or opportunity. The pay plan alone will not make them join you. YOU will make them join you. That means that the impression you give them will help them decide if they want to work with you or not.

So how do you create personal branding? I will cover this briefly because there are really many possibilities, but there are some major tips I can give you:

1. Always strive to offer more support to your downline, more helpful tips and content for your e-mail list, and more quality relationships than anyone else.
2. Use websites to brand yourself. Offer people who don't know you the ability to read and learn more about you online, without even interacting personally with you.
3. On every promotion you have, include your name, and preferably a photo picture, with a personal touch. If you promote splash or lead capture pages online try to create your own so you can add a personal touch and a photo.
4. Write a regular newsletter to your contact list. If you have a blog you can easily post your newsletters to it and increase traffic and exposure.

There is much more you can do but that should help you get started. Remember to focus on creating quality relationships with others. As a rule, ask more about them and their experiences than you do talking about your own. If you stop trying to think of a way to get them into your business and instead focus on helping others and connecting with them then you will start to experience more joy and accomplishment in your business. The students I have had and the people I have seen most successful in network marketing are those that you can recognize by their name alone. Next time when someone sees you in another business, especially in social networks, give them a reason to say... "I remember you because..."