Relying Exclusively On Email To Build Your Business?

Relying Exclusively On Email To Build Your Business?
You"ll SOON Be Out Of Business!nnnby Dr. Jeffrey Lant
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To get more articles and talk to our LIVE staff in the membernarea sign up here: http://www.Little-Known-Business.comn-----------------------------nnEmail is perhaps the most well-known tool that"s emerged from the Internet.
It"s universal. It"s cheap. And every newbie can"t wait to use it to build theirnonline business. After all, it"s a synch, right? Email somebody. Make money.

NO WAY!

A Brief History Of Email

Back in 1994, email was new and exciting. You sat down at your computer,ncreated your message, emailed it. Voila, people actually responded. Lightnbulbs went off in heads worldwide: this was an unbelievable bonanza. Thatnsomething you could get for a pittance was certain to generate giganticnreturns. Wowser!

And so the email rush began until in short order, all of us buried in the stuff,nthe counter-revolution took shape: the rush to keep the torrents of email being nsent from getting to -- you! All sorts of systems emerged that stopped email ndead in its tracks. Someone would think of a way to help email get through.
Someone else invented a way to block it. Net result: studies now show that up nto 99% of the email that"s sent is actually stopped, never reaching the personnfor whom it"s intended, the person you expected to buy.

What does this mean for you? It means that the rosy figuring you"venbeen doing about all the money you"re going to make with email is
COMPLETELY erroneous. Consider this common example: a fellowntold me the other day he"d purchased a "sure-thing" opt-in list of
100,000. He said he expected a 1% return with 1000 people buyingnhis $49.95 item. Yes, a quick and painless $50,000!!! He was alreadynspending that money in his head when I talked to him.

He hired a copywriter for $2000 to write his sizzling message; (whennyou"re "sure" of making $50,000, spending $2000 more is "nothing").
Then he emailed... and waited. A day. Two days. A week. Then grimnrealization: ABSOLUTELY NO RESPONSE WHATSOEVER. Not even 1.
The "sure thing" $50,000 gain had turned into a sure loss of over $2,000.

This is why good judgement is said to be the result of bad experience.

So, How Do You Build An Online Business Then? By Getting A

Interactive Website And TALKING To People

The crazy notion has grown up on the "net that there is somethingnentirely different about doing business online and doing business offline.
Rubbish. Consider what you as a customer want when you go into annoffline store.

You want a staffer to greet you and ask what assistance younneed. You want that staffer to direct you courteously andnknowledgeably. You want professional help as and when younneed it, but not someone who hovers. Isn"t that about the size of it?

Well, guess what? Your customers want the same thing from you.
That is, they want to be greeted by you live when they visit yournwebsite. They want to know that they can get their queries answerednand concerns handled promptly by someone polite and informative.
Finally, when they"re ready to place an order, they want your assistance.

In other words, if you expect to profit online, there"s no effortlessnmeans where you simply have to email a message, then stand bynwaiting for a torrent of cash. You have to work your business,nday in, day out which means TALKING to folks.

Online, as offline, you build your business by TALKING TO onencustomer at a time. Talking to them, answering their questions, beingngenerally helpful and available.

If this discourages you, maybe business per se isn"t your cup ofntea. But if you accept the fact that ALL businesses are built onencustomer at a time, then you"re ready to do what it takes tonuse the "net to your daily advantage. Thus, do this: transform your nwebsite into an interactive business emporium where you can greet nand work with people inexpensively worldwide. Talking to yourncustomers; this is the real benefit of the Web, and you can start ndoing and profiting from it today.

Website interactivity -- not misunderstood email -- is what makes younrich online. Don"t wait another minute to get and use it. That"snhow you get rich online, not by gambling on email.

Resource Box

A good place to look for affordable interactive optionsnis Worldprofit. This well-known company offers a Free
Membership. Use it to review your options and,nbecause they"re interactive, talk to real people aboutnwhat works best for you. Start at http://www.Little-Known-Business.com

About The Author

Harvard-educated Dr. Jeffrey Lant is one of the best-nknown marketers on earth. Dr. Lant"s free online webcastsndraw people worldwide who want to profit on the Internetnevery day. If that"s your objective, go to
http://www.Little-Known-Business.com and attend today"snprogram as Dr. Lant"s guest.

A
ljot Blindheim - President Little-Known-Business.com & Worldprofit Dealer

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