What Your Prospects Are Buying

Nobody really buys anything for what it is. The only reason your prospect would even take the time to look at your opportunity is because if what it will do for them or what problems it will solve for them.

People Buy Solutions, Not Products or Business Opportunities.

While we are spending our time with them telling them how great the company, the product, and the compensation plan is, we fail to find out what the prospect really wants and to help them to see how our opportunity can help them get what they want. You can tell them about your success with the company and all about the successful people in the company, but your prospect is asking the one burning question actually two:

“What’s in it for me” and “Why should I go into business with you”

And boy you better have a darn good answer or you will lose the prospect. They want you to give them the HOW on how you and your opportunity will solve them problems. Almost everything you’ve ever bought was about solving a problem. Anyone who has every gained wealth did do by solving other people’s problems. That is the hidden key in MLM people is willing to pay money for solutions.

So what are you really selling? You got it, a solution! Not a business opportunity.

Nobody just decides out of the blue that they want to be a network marketing distributor and it definitely wasn’t a life-long dream. If they could find a solution through means other than network marketing, they would utilize it. They just happen to hear that network marketing is a good vehicle for getting what they want.

You must market the benefits of your opportunity and products and answer those questions that your prospect has in the back of their minds:

“What’s in it for me?” and “Why should I go into business with you?”