Article

Who Is The Businesswoman Of Today?

Topic: Women's IssuesFeaturing Deborah ShanePublished July 20, 2008

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“Find a need and fill it”, Ruth Stafford PealennThat quote really sums up and represents the powerful feminine Emotional Intelligence, Intuition and Instinct that women possess and should be leading with, in their business and personal roles. We are really starting to understand just how powerful and important these qualities are and how we can use them to launch, transition and change. nnIf you look at the women who are in prominent positions at some of the top companies and corporations today, they all lead with Feminine Leadership and their EQ, Emotional Intelligence. In their book Brain Sex, The Real Difference between Men and Women by Ann Moir- PHD and David Jessel, they state: “The sexes are different because their brains are different. The brain is differently constructed in men and in women; it processes information in a different way, which results in different perceptions, priorities and behavior.” nWomen possess this amazing EQ, emotional intelligence.nnFortune Magazine’s Top 3 Most Powerful Women of 2006-7 were Indira Nooyi, chairman of Pepsico, Ann Mulcahy, chairman and CEO of Zerox and Meg Whitman, President and CEO of Ebay, who all exemplify this. They have all impacted their companies bottom line and corporate cultures by leading with feminine qualities. You do not have to be them, simply be you!nnSo who is the businesswoman of today?n nThe percent of women in education, hospitality, media, professional services and medical are now pacing almost 60-40% ahead of men. Women are increasingly emerging in leadership capacities such as engineering, architecture and science. nnAccording to the Center for Women’s Business Research:n10.4 million businesses are owned by women (50% or more)nWomen employ 12.8 million peoplenWomen owned businesses account for 1.9 trillion in salesnWomen owned business are growing 2 to 1 over all other firmsnnAs you think about the women you know who are in your business communities,nI am sure you are identifying some pretty amazing ones, yes?nnThe businesswoman of today that I have had the privilege of having in my Women’s Empowerment Series workshops are extraordinary in so many ways. Many may not be famous or visible. Many of them simply prefer to operate ‘under the radar’. nnSo who is the businesswoman of today?nThey are doers, connectors, catalysts and agents of change. They are visionaries, making a huge difference, relentless in their passion for what they do. They are mothers, daughters, sisters, wives, citizens, caretakers. They are triumphing over adversities, emerging stronger, learning to be independent, persevering and finding their purpose. nnThe time for women has certainly been growing since Susan B Anthony, and we thank the women who blazed the trail before us: but there is not a better opportune time than now, when women’s leadership is needed and emerging as the true future of business, community and family.nnSo, ladies celebrate your feminine qualities and gifts, use them to heal and lead, claim your place and honor your role. nnNow is the time to GLOW. Share your glow, seek to become inspired by others’ glow, borrow someone else’s when yours dims.nnGive to others nLead with passion nOur time to flourishnWomen united in purposennThe businesswoman of today is you!nnBravo ladies nand nForge on!nn

Article author

About the Author

The model for TWS comes from Deborah’s collective experience in entertainment, teaching, sales and mentoring. She was an entertainer, taught junior and senior high school, and spent 22 years in broadcast media (radio) sales and management in corporate America with Cox Radio and Clear Channel. In 1994, she began training and mentoring sales professionals both in the Continuing/Adult Education school system and in broadcast media. She has designed and developed several original sales and professional development curricula. Deborah spent two years at the University of Florida, then transferred to Florida Atlantic University where she got a BA in English and a Teaching Certification. The expressio “you only come this way one time" has always motivated her to follow her dreams and take some risks along the way. TWS is an expression of all of her skills, passions and gifts. For more information, visit www.TrainwithShaneToday.com

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