A Brief Introduction of SEO

In this article, I am going to give you a brief introduction to Search Engine Optimization or SEO. SEO is a part of Digital Marketing which is a very vast field. No one can learn it in a single day or in a single lecture. SEO is a very vast topic and one must update himself regularly with new Google updates to stay updated.rnBut here I am going to give you a little overview of Search Engine Optimization, so you could have a brief introduction to it. There are 2 types of SEO. •On-Page SEOrn•Off-Page SEO First, let me tell you that if you want free organic traffic then you must do SEO and if you don’t know how to do it properly then you must hire SEO Experts to do it for you. Now, let us discuss the 2 types of SEO or search engine optimization in detail.

On-Page SEO

As the word explains, the things which you do on the page comes under the category on page SEO. Nowadays, on page SEO is more important than off page SEO. If we do it properly we can rank easily on Google. Following points come under this category along with Keyword Research: •Title Tagsrn•Meta Descriptionrn•Headingsrn•Keyword Densityrn•Keyword Positions Along with these things, one must put his focus on Content. Without good quality content, you can’t rank in Google. There are also some other terms which come under SEO are: •Bounce Ratern•Dwell Timern•Click Through Rate In 2018 and beyond Google will focus more on user experience while giving rankings. The above mentioned 3 points play a very important role when it comes to higher positions in Google.

Off-Page SEO

Everything which you do off page or I must say on other sites come under this category. Along with On-Page SEO, Off-Page SEO is also very important. This works as a butter on bread when it comes to getting a higher position in Google. Link Building is the main part of Off-Page SEO. •Guest Postingrn•Broken Link Buildingrn•Article Submissionrn•Social Bookmarkingrn•Forum Postingrn•Blog Commentingrn•Guestographicsrn•Social Signals All these things help in increasing the authority of your site and increasing the rankings. While building backlinks one must take care of following things. •Relevancyrn•Site is not spammyrn•Content is Uniquern•Variation Tiered Link Building is also a term used by many experts. But this is something which comes in advance SEO. That is why I am not going to discuss it here.

Final Words!

If you are new to this field and don’t know how to do SEO properly and effectively then you can also hire Digital Marketing Services. But before hiring someone make sure that he is reliable and professional. Check their customer reviews to check their liability.