A Content writing company or a freelancer- who should I hire for my content needs?

This is the inevitable question that every online business owner finds himself grappling with. The most powerful tool with online businesses and for that matter, offline businesses as well, is the power of words. A good description of a product or service can get a business owner the customers and at the same time, a badly written product or service description can kill a business even before it gets started. But why then are business owners confused between hiring a content writing company or a freelancer? Shouldn’t it be about selecting the best? Well, the confusion stems from the pricing of the two. When one talks of freelance content writers, they offer a very low cost for writing articles, marketing copies, product descriptions, website copies etc. And if we compare their rates with a professional content writing company, they win the price battle hands down. So, the answer is simple- hire a freelancer for your online content needs, isn’t it? Actually, no. It is not as simple as it sounds. Sure, a freelancer charges you much less for writing content than a content writing company would, but one needs to see the return on investment (ROI), before selecting any of the two. rnTo attract the web traffic and to goad them to take action, the content you put on your blog, website, article directories etc. needs to be very strong. If it a lamely written article, no one would be interested in reading it, and that would beat the purpose of putting content related to your business online. Now, freelancers may give you 10 articles at the cost of just 20 bucks, but the quality they offer, is generally sub standard. Most of the times, the articles written by freelancers are generally repetitive, not proofread, grammatically wrong and plain boring to read. On the other hand, a content writing company, when it charges almost double the rates of freelancers, assures you of quality content. So, even if they give you 2 articles for 20 bucks, chances are that more people would read those 2 articles instead of the 10 articles written by freelancers. Of course, some freelancers are good too, but most of the time, they are not, and that’s why, it is a risk to hire freelancers for your content needs. At the same time, most of the content writing companies are good, although not all. But then again, the higher ratio of success when hiring a content writing company definitely tilts the scale in their favour. So, the answer to the question asked at the start of the article- a content writing company or a freelancer? Definitely, a content writing company - because it gives you a much better ROI than freelancers. Of course, if all you want is keyword rich content which has no information, badly written grammar and usually, copy and pasted stuff, for submission to not so good article directories, freelancers are always a good choice in that case.