A domestic interview

My sister-in-law set an online store which specifically sells iphone accessories and told that online business is kind of lucrative domain for her. Although it is also a quite busy job position that require her to addict to the computer and type round the clock, but she convinces that this job offers her more flexibility and more profit than the former position: a salesman sell wholesale batteries at a mall. Why did she found online business is a hot cake and what kind of factor did stimulated her to run her business on the internet? With the aforementioned questions, I do have an “interview” with her to try to learn more valuable lesson from her. (That what followed is a conversation between my sisters-in-law coca and me, in order to save more time, here I just name myself as the letter of J and to name my sister-in-law with a letter of C ) J: can you tell me what on earth the reason to drive you giving up your former work and spare no time and energy to run an online business with comparatively high risk? C: as a matter of fact, my former position didn’t so secure as you guy imagined , on the contrary , I have to confront with various sorts of challenging and pressure , at the time I accumulated to rich experience on selling , I found it would be better to run my own business. J: why did you choose online business but not the traditionally genuine one opening on the real shopping mall? C：It is because that the real shop always requires me to have rich resource of consumer, a large number of initial capital as well as fixed storefront. But I am a guy would like to start my own business with relatively low risk. My amigo Jack told me that electronic business is the one which just provide the runner with low investment plus high reward, and through me a period of investigation, I found that some electronic articles just like iphone case enjoying a high popularity on the youngster at age of about 12 to around 35 market, so I decided to invest my initial investment to an online electronic store and I target my consumer to the youth and adult all around the world. J: You know what, just as a saying goes, you got some battle to win while you got some battle to lost, it happens. How could run your business so smoothly and even made a kill on the market? C: honestly, I was not so eager to earn money at first period my business, if you are a businessman, you ought to respect the market rules, and my long years working experience told me that a great reputation is the soul for every businessman. J: then how to build your store with good reputation on the Internet market? C: Firstly, you should let more people to know there is an store exist on the online market, next up, to do something promotion activity like gifting to attract your consumers to come to your store again and again.